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Salma Merchant Rahmathulla
Founder at The Essentials Story, Creative Director Pelicans Group, Board Member for The Underline, Miami & WIE Suite member
Salma Merchant Rahmathulla is a versatile professional with a diverse background spanning entrepreneurship, creative direction, philanthropy, media, and academia.
As the Founder & Creative Director of The Essentials Story, Salma spearheads a platform dedicated to optimism, meaningful initiatives, and sustainable accessories. She is set to launch a fully sustainable collection in 2023.
Moreover, Salma holds the role of Creative Director at Pelicans Group, a reputable company specializing in bespoke luxury items crafted from leather and man-made fabrics for over four decades.
A passionate philanthropist, Salma actively supports causes related to children's education, women's empowerment, and the preservation of the Arts. Her belief in the transformative power of these focus areas has led her to engage with prestigious organizations such as the UN, the World Bank, and various NGOs.
Salma also contributes her expertise as a board member for The Underline and as a Member of the Women's Initiative for CARE International, reflecting her commitment to making a positive impact at a global level.
In the realm of media, Salma has showcased her talent through various roles such as hosting a travel show for NDTV India, assisting with reporting on the Mumbai Bombings for Channel 4, and collaborating with the BBC World Service on programs highlighting significant issues like the genocide in Rwanda.
Salma's academic achievements include a Master of Science (M.Sc.) in Industrial Relations from The London School of Economics and Political Science (LSE) and a Bachelor of Science (BSc) in Management with French from Royal Holloway, University of London.
Salma's professional journey includes past roles like Founder & Creative Director of The Essentials Story, Director at Pelicans Group, Member at The WIE Suite, Business Development Manager at Pelicans Group, Program Officer at The World Bank, Consultant at the United Nations, and Intern at the BBC.
With a well-rounded background encompassing business, creativity, philanthropy, media, and international organizations, Salma Merchant Rahmathulla continues to make meaningful contributions in various spheres.
