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Salomón Zarruk Valencia

CEO at Mono

Professional Background

Salomón Zarruk Valencia is an accomplished professional with a prominent career in the fields of law, business management, and technology. His diverse background encompasses roles as CEO, legal counsel, and strategic leader, demonstrating his multifaceted expertise. He has notably served as the CEO of Mono, where he effectively steered the company toward new heights with his vision and leadership. Prior to Mono, he played a significant role at TPaga as both the Strategy and Expansion Leader and as Legal Counsel, showcasing his ability to blend legal knowledge with strategic business expansion. His entrepreneurial spirit is evident from his time as the Founder and General Manager at Terracota - Pulpas y frutas, where he propelled the business to success in the competitive market of fruit products.

Salomón's early career included essential legal work as an Associate at the prestigious law firm Baker & McKenzie, where he gained invaluable experience in various aspects of international business law. This rich professional background has equipped Salomón with a unique combination of skills that empowers him to navigate complex legal and business landscapes while fostering innovation and growth.

Education and Achievements

Salomón Zarruk Valencia's educational achievements are as multifaceted as his career. He holds a Master of Science in Management in Information Systems in Digital Innovation from The London School of Economics and Political Science (LSE), a globally recognized institution that underscores his proficiency in managing modern technological systems and digital transformation. In addition to his master's degree, Salomón has been a Chevening Scholar, which is a prestigious scholarship awarded to select individuals from around the world to pursue postgraduate studies in the UK, demonstrating his academic excellence and leadership potential.

His educational journey also includes being a Mansion House Scholar in the City of London, highlighting his engagement with the financial and business sectors. Furthermore, Salomón completed a post-graduate degree in International Business Law at Universidad de Los Andes, complemented by his foundational legal education where he graduated as a Lawyer with a minor in business administration. This blend of law and business training equips him with essential skills to deal with a variety of legal challenges in the corporate world.

Salomón has also pursued technical knowledge, having completed a Full Stack Web Development Certification at freeCodeCamp. This certification illustrates his commitment to understanding the technological aspects of business, especially in an era where digital solutions are crucial for success. Notably, his academic exchange at Université Paris Nanterre for his legal studies further enriches his international perspective, enhancing his ability to work in diverse legal frameworks and on a global scale.

Achievements

Throughout his career, Salomón has made significant contributions across various industries. His leadership at Mono not only brought success but also showcased his ability to innovate in a fast-paced environment. As the Strategy and Expansion Leader at TPaga, he was instrumental in formulating and executing strategies that allowed the company to broaden its reach and enhance its service offerings in the fintech sector.

Salomón's role as Legal Counsel at TPaga further illustrates his dual expertise in law and business strategy, ensuring that the company navigated legal landscapes effectively while also pursuing growth opportunities. Additionally, founding Terracota - Pulpas y frutas highlights his entrepreneurial spirit and ability to adapt to market needs, providing fresh and innovative solutions to consumers.

His work at Baker & McKenzie laid the foundation for his legal career, where he was exposed to intricate legal matters in international business law, shaping him into a proficient legal advisor and strategist.

With a combination of strong academic credentials, leadership experience, and a passion for innovation, Salomón Zarruk Valencia has established himself as a noteworthy figure in the realms of law, technology, and business management. His commitment to lifelong learning and professional development underscores his dedication to excellence in every facet of his career.

Highlights

Aug 13 · linkedin

[Post largo 🚨]

El gobierno quiere desconcentrar y desmonopolizar la banca.

Hasta que no permitan el pago de impuestos desde cualquier banco NO LO VAN A LOGRAR.

Me explico: si ud abre una cuenta en un banco distinto a los principales (i.e. Bancolombia, Davivienda, Aval, etc.), no va a poder pagar impuestos desde ahí porque la DIAN Dirección de Impuestos y Aduanas Nacionales no lo permite. Solo 13 bancos aparecen en la grilla de PSE para el pago de impuestos (ver imagen).

Esto genera un efecto contrario a lo que pretende el gobierno: si yo quiero pasar mi plata, por ejemplo, a Nu, igual me tocará seguir con mi cuenta en Davivienda porque solo desde ahí podré pagar impuestos --> concentración de la banca.

Este fue un problema real y muy doloroso en Mono. Ofrecíamos una cuenta empresarial pero todos los meses los clientes se quejaban de que no podían pagar los impuestos desde ahí.

Qué pasaba? Que el cliente tenía que abrir una cuenta en Bancolombia, por más de que prefiriera Mono --> se desfomentaba la competencia y se limitaba el acceso al pago de impuestos.

Esta fue una razón para dejar de enfocarnos en, y de ofrecer, banca pymes --> menor competencia --> usuario 'maniatado'.


Explicación del problema (sin tecnicismos):

La DIAN solo permite recaudar impuestos desde bancos AAA. Esto tiene sentido porque se trata de recursos públicos que no se pueden poner en riesgo.

Ahora, la DIAN no permite que el recaudo de un pago originado en el Banco X se haga en el Banco Z. Según la DIAN, tanto la originación del pago como su recaudo tienen que ocurrir en el mismo banco.

Quiere decir que si el Banco X no es AAA, no va a poder recaudar (lo cual tiene sentido) ni originar pagos (que es absurdo).

No tiene sentido porque el hecho de que un pago se origine en un banco de mayor riesgo no representa un mayor riesgo para la DIAN, siempre que el recaudo siga estando en un banco AAA.

Esto es algo que afectó a Mono pero que también está afectando, con toda seguridad, a RappiPay Colombia, Nu, Lulo App, Bold.co y cualquier banco que no sea AAA.

Y todas estas empresas pierden pero pierden principalmente los usuarios.

La solución? Que la DIAN siga recaudando en bancos AAA -no hay problema- pero que deje que el pago se origine desde cualquier otro.

De lo contrario, nos quedamos solo en buenas intenciones.

Jul 16 · linkedin

Tremendo lineup para el evento de tecnología más importante en Colombia.

Con más de 70 eventos, +150 VCs, aceleradoras, organizaciones y aliados internacionales, los equipos de las startups más destacadas de Colombia y la región, Colombia Tech Week 2024 es una realidad y hay eventos para todos los gustos.

Conoce más de la agenda en: https://lnkd.in/gnPzqq6w y regístrate. 📅

Tremendo lineup para el evento de tecnología más importante en Colombia.

Con más de 70 eventos, +15

Related Questions

How did Salomón Zarruk Valencia's studies at LSE influence his approach to management in technology?
In what ways has Salomón Zarruk Valencia's experience as Legal Counsel at TPaga shaped his understanding of the fintech industry?
What impact did Salomón Zarruk Valencia's entrepreneurial venture, Terracota, have on his later career decisions?
How did Salomón Zarruk Valencia manage to balance his extensive education with his professional commitments?
What strategies did Salomón Zarruk Valencia implement as the Strategy and Expansion Leader at TPaga that contributed to the company's growth?
Salomón Zarruk Valencia
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Location

Bogota, D.C., Capital District, Colombia