Sign In

Salvador Cervantes

Vice Provost for Academic Affairs, Professor, Speaker, Consultant and Entrepreneur ..... always linking academic activity with business.

Professional Background

Salvador Cervantes is a distinguished leader in the fields of academia and business, currently serving as the General Academic Director at UNIVA La Universidad Católica in Mexico. With a wealth of experience across various sectors, including consultancy, brand media marketing, and e-commerce, he is also a strategic partner at the agency "Para Todo Hay Fans" and a founding partner of HAPPPEN, a holding company specializing in multiple business areas. Salvador’s multifaceted career illustrates his commitment to both the academic world and the business landscape, allowing him to blend educational pursuits with entrepreneurial endeavors effectively.

Throughout his career, Salvador has actively participated in several organizations and councils dedicated to advancing economic and technological competitiveness in Jalisco, Mexico. His involvement with the Council of Industrial Chambers of Jalisco (CCIJ), JALTEQ (Jalisco Tecnología), and the Grand Alliance for Competitiveness of Jalisco showcases his dedication to fostering collaboration between academia and industry. Salvador has been a key player in various initiatives aimed at enhancing local and national economic development, including the prestigious state and national Export Award and his contributions to Jaltrade, UNESCO’s Creative Cities of Digital Media Committee in Guadalajara, and various other notable organizations.

As an educator, Salvador is highly regarded in academic circles, having taught at several universities, including UNIVA, ITESO, and Ibero León, among others. His pedagogical contributions extend beyond Mexico, reaching international institutions such as the National University of Colombia, FUNGLODE, and the Universidad Católica de Manizales. In 2018, he published his latest book, "Neuroeconomía Aplicada al Fomento de la Actividad del Emprendedor," which emphasizes his expertise in the intersection of neuroscience and entrepreneurship, reflecting his extensive research interests in the field.

Salvador is also a sought-after speaker and has been invited to deliver presentations and workshops on subjects such as logistics, supply chain management, international business, marketing, branding, image creation at various levels, and corporate strategy on an international scale in countries like France, Paraguay, the United States, Canada, Chile, England, the Dominican Republic, and Colombia.

Education and Achievements

Salvador's educational background is robust. He holds a Doctorate in Social Sciences from ITESO, where he further honed his analytical and critical thinking skills. In addition, he completed a Doctorate in Business Administration with a focus on International Business and Foreign Direct Investment, allowing him to approach business from an informed and academically rigorous perspective. His foundation in international trade was established at Universidad del Valle de Atemajac, where he earned his Bachelor's degree.

Salvador's contributions to academia and business have not gone unnoticed. In 2016, he was recognized by JALTEC Sistema Tecnológico de Jalisco for his groundbreaking research in Neuromarketing, illustrating his commitment to advancing knowledge and fostering innovation. His accolades extend to the international arena, where he was awarded Canada’s highest honor, the “Governor General's Medal,” in 2012, a testament to his work in bridging relationships between Mexico and Canada. Additionally, in 2016, he received the “Honor to Merit” award from the International Council of Canadian Studies in recognition of his efforts in promoting Canadian studies and collaboration.

Achievements

Throughout his illustrious career, Salvador Cervantes has built an impressive portfolio of achievements that reflect his expertise and commitment to excellence. As President of the Latinoamerican Network of Canadian Studies (RELEC), he has played a vital role in promoting academic initiatives and collaborations focused on Canada and Latin America. His leadership in this capacity has fostered greater awareness and understanding of Canadian studies through conferences and workshops.

Furthermore, Salvador has served as the President of the Mexican Association of Studies on Canada (AMEC), emphasizing his influence within international academic circles. His involvement in various councils and associations attests to his status as an authority in his field.

Salvador's impact extends beyond academia, with significant contributions to economic development through his participation in various councils and organizations targeting competitiveness and technological advancement in Jalisco. His work with global business communications and his entrepreneurial ventures have solidified his reputation as a forward-thinking leader in both academic and business sectors.

Overall, Salvador Cervantes is recognized for his unique ability to fuse academic inquiry with practical business applications, establishing himself as a key contributor to economic development and scholarly exchanges between Mexico and international partners. His dedication to enhancing educational experiences and fostering entrepreneurial innovation epitomizes his role as a leader in today's global economy.

Related Questions

How did Salvador Cervantes combine his academic and business pursuits effectively?
What impact has Salvador Cervantes had on international business relations, particularly between Canada and Mexico?
In what ways has Salvador Cervantes contributed to the advancement of Canadian studies in Latin America?
What innovations in marketing and branding can be attributed to Salvador Cervantes's research in Neuromarketing?
How has Salvador Cervantes's leadership in various councils influenced economic development in Jalisco, Mexico?
Salvador Cervantes
Add to my network

Location

Guadalajara, Jalisco, Mexico