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Sam Almaliki

Leading with integrity and impact

Professional Background

Sam Almaliki is an accomplished and strategically-focused business leader and board director, recognized for his vast expertise in driving strategy, leadership, and change across a myriad of sectors including startups, corporate environments, not-for-profit organizations, government, and of course, the sporting world. His remarkable career spans various high-profile roles, showcasing his capacity to ingeniously combine strategic planning, operational execution, and relationship building to foster growth and success. Sam's ability to collaborate with partners, nurture teams, and implement effective growth strategies sets him apart in the competitive landscape of business leadership.

Education and Achievements

Currently pursuing a Law degree at the University of Wollongong, slated for expected graduation in 2022, Sam's academic pursuits underline his commitment to professional development and a robust understanding of legal frameworks that complement his leadership roles. Prior to establishing his career in various business domains, Sam made an indelible mark at Cricket Australia, where he became the youngest-ever appointee to the leadership team at just 24 years old. This notable achievement highlights his exceptional capabilities of being handpicked to lead the nationwide community engagement function, amplifying the reach and impact of cricket across Australia.

During his tenure at Cricket Australia (2013-2017), Sam played a pivotal role in leading substantial organizational change and spearheading initiatives that dramatically enhanced community engagement and participation in the sport. His key accomplishments are a testament to his strategic foresight and innovative thinking. Some of these achievements include:

  1. Successfully developing the first segmented market strategies in Australian cricket, which led to record levels of diversity in participation:
    • Female participation skyrocketed to over 365,382, more than doubling from previous years.
    • Over 222,120 multicultural participants joined, a significant increase almost doubling its previous figures.
    • Sam was instrumental in achieving a seven-fold increase in Indigenous participation with 54,345 participants engaging in cricket.
    • Disability participation also experienced a remarkable surge, nearly tripling to 23,173 participants.
  2. Securing Australia’s largest ever sponsorship deal specifically for women’s and diversity sports programs through a lucrative $5 million per annum partnership with the Commonwealth Bank.
  3. Launching the 'Growing Cricket for Girls' initiative, which included a remarkable $6 million investment. In just its inaugural year, the program led to the creation of over 350 new girls' teams, initiation of 41 new girls' competitions, and the expansion of 11 more competitions.
  4. Establishing and managing an impressive network of 25 community engagement staff across Australia, fostering a high-performing culture dedicated to inclusivity and growth.

Sam’s experience at Cricket Australia highlights his strategic impact and innovative leadership style, epitomizing his ability to undertake large-scale initiatives and organizational change that resonate across the community and sporting landscape in Australia.

Tags

Experienced business leader

Strategic planning

Community engagement

Cricket Australia

Organizational change

Participation growth

Diversity programs

Non-profit sectors

Government sectors

Law degree

Start-up expertise

Related Questions

How did Sam Almaliki become interested in community engagement within the sports sector?
What led Sam to transition from his role at Cricket Australia to establishing his own business, Settle Easy?
In what ways has Sam's education in law influenced his approach to leadership and decision-making in his career?
What strategies did Sam implement to achieve record levels of participation and engagement in cricket during his tenure at Cricket Australia?
How does Sam envision the future of community engagement in sports, particularly focusing on diversity and inclusion?
Sam Almaliki
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Location

Melbourne, Victoria, Australia