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Sam Barratt

Chief, Youth, Education & Advocacy at UN Environment

Sam Barratt is a prominent figure in environmental advocacy and education within the United Nations system. He currently serves as the Chief of the Youth, Education and Advocacy Unit in the UN Environment Programme's (UNEP) Ecosystems Division.13 In this role, Barratt leads various initiatives aimed at engaging young people and educational institutions in environmental sustainability efforts.

Key Responsibilities and Achievements

  • Co-Chair of UN Higher Education Sustainability Initiative (HESI): Barratt works to promote sustainability in higher education institutions globally.1

  • Founder of Playing for the Planet Alliance: He established a collaboration with the video gaming industry to promote environmentally conscious behavior among gamers and encourage the industry to adopt cleaner energy practices.1

  • Education Initiatives: Barratt launched Earth School with TED-Ed and oversees UNEP's Youth and Education Alliance (YEA!), which involves over 2,700 universities worldwide.1

  • Non-formal Education Programs: He manages programs with organizations like the Girl Guides and World Scout Movement, including the Tide Turners Plastic Challenge Badge and the Earth Tribe initiative.1

Professional Background

Before his current position, Barratt held several notable roles:

  • Chief of Public Advocacy for UNEP, managing global campaigns on air quality, marine litter, and wildlife crime.1
  • Director of Communications for Avaaz, a global advocacy group with over 50 million members.1
  • Head of Communications for 1GOAL, working with former British Prime Minister Gordon Brown on education initiatives in Africa.1
  • Head of Media for Oxfam, leading responses to major events and campaigns like Make Poverty History.1

Education and Personal Interests

Sam Barratt holds a degree in Politics from the University of Liverpool.1 He is an avid supporter of Watford FC and maintains an active presence on social media platforms like Twitter, where he can be followed @samdbarratt.12

Highlights

Aug 23 · linkedin

Greta Thunberg talks about "cathedral thinking" as a response to climate change, saying we "must lay the foundation while we may not know exactly how to build the ceiling.”

In the shadow's of Cologne's impressive cathedral, it feels like strong foundations are being set in terms of sustainability in games.

My take-aways from this week are:

  1. Things are moving in China: Good discussions with Tencent Games on what more can be done within their group with discussions set to take place with a wider network of Chinese studios later this year.

  2. Upstream work with engines: Interesting discussions around what more gaming engines can do with Unity and Unreal Engine, generating a double-dividend saving gamers money and reducing emissions too.

  3. This is a community that cares: In the 40+ meetings we had in the last 3 days, what came through really strongly is that the video games industry does care and is committed to act. Imperfect action that is open to learning and collaborating with others, beats one steeped in perfection.

  4. Carbon calculators: More and more will come out in the coming months (we have one in beta-testing at the moment) we'll look to do a summary so studios can consider + / - of each. Calculators are critical, but what matters most is the action that follows.

  5. Ideas, ideas, ideas: There are so many new ideas, opportunities and things to consider that came off the back of this week, plans for 2025 look like they could be the best yet.

Thanks to Lisa Pak Alex Avard & Louisa Keight for all the hard work to Felix Falk for all the support Game gives to Playing for the Planet and, to friends old and new, see you next year.

Aug 20 · linkedin

Great to be out at Gamescom this week meeting Playing for the Planet members and taking the pulse on what more we could do.

If your here and keen to chat, do drop me a note…

Related Questions

What inspired Sam Barratt to transition from communications roles to leading the Youth, Education, and Advocacy Unit at UNEP?
How has the Playing for the Planet Alliance impacted the video gaming industry's environmental practices?
What are some key achievements of the Tide Turners Plastic Challenge Badge programme?
How does Sam Barratt's work with the Girl Guides and World Scout Movement contribute to environmental education?
What challenges has Sam Barratt faced in his role at UNEP, and how has he addressed them?
Sam Barratt
Sam Barratt, photo 1
Sam Barratt, photo 2
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Location

England, United Kingdom