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Sam Callender

SEO Strategy Director at PMG Digital Agency

Sam Callender is a seasoned professional with a rich background in SEO, e-commerce, and agency-specific experience across various industries including fashion, Fortune 100 companies, startups, and businesses in growth phases.

As a leader in the SEO discipline at R/GA, Sam has had the opportunity to work with renowned clients like Intuit QuickBooks, Johnson & Johnson, American Express, FILA, and more on long-term retainer projects and website redesigns.

Apart from SEO expertise, Sam's skill set includes product management, product marketing, and e-commerce. Their proficiency extends to full-stack web development with skills in Ruby, Ruby on Rails, Python, JavaScript, and various JS frameworks.

Education-wise, Sam holds a Masters of Business Administration from the Executive MBA Program at The University of Memphis, a BS in Business Administration from the University of Delaware, and has completed a Web Development Immersive program at General Assembly.

With a diverse work history, Sam has held roles such as SEO Strategy Director at PMG Digital Agency, Media Director (SEO) at R/GA, Associate Media Director (SEO/SEM) at R/GA, SEO Lead at Reflexive Media, Technical SEO Consultant at Distilled, Marketing Manager at Amazon, Sr Product Marketing Manager at FedEx, and started as a Marketing Intern at FedEx.

Highlights

May 23 · linkedin

Experiencing  AI and search news whiplash from the past two weeks?   We’ve got you covered.  Check out our latest POV covering Google I/O, GML, and OpenAI's big announcements over on the PMG Insights Hub.

https://lnkd.in/ezWwscQJ

May 13 · linkedin

Between today’s OpenAI Spring Update and Google I/O tomorrow, our team has been bracing for some big announcements this week.  The hype about a new ChatGPT feature that can search the web didn’t come true during OpenAI's update that just wrapped up, but they did announce:

-GPT-4o, a new AI Model that will be available for everyone, including free users.

  • 🗣 A better voice assistant and better voice tone recognition

-Language translation for 50 languages (great news for those of us in cross-cultural relationships! 💑 )

While everyone in search is eagerly awaiting some big Google SGE related news tomorrow, you can check out the PMG team's latest POV on the future of search (or whatever it is turning into) by Jason Hartley in collaboration with Lindsey Lehmann and myself.

Sam Callender
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Location

New York, New York, United States