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Sam Crossman

Chief Digital Officer - L'Oréal Travel Retail Worldwide

Sam Crossman is a seasoned professional in the digital and e-commerce industry, with a career spanning back to the early days of multichannel retailing.

He has a passion for testing, creating, and adopting new technologies and tools to help brands leverage the latest digital and marketing strategies for business growth.

With experience working agency-side, for retailers, and with multiple brands, Sam has a diverse background in the industry.

His expertise lies in the beauty industry, where he has navigated the realms of consumer data, media formats, AI, and creating visually engaging consumer experiences.

Sam's career journey includes roles such as UK Chief Digital Officer at L'Oréal, UK Head of Digital Marketing at L'Oreal Paris, and various senior digital management positions within the L'Oréal group.

He also has experience in retail and campaign management, having worked for Boots UK in different capacities.

Sam holds a BSc (Hons) in Psychology from Nottingham Trent University and values giving back to causes focused on accessibility, sustainability, and equality.

On a personal note, he resides in East London with his family and is an advocate for sustainability, culture, and kindness.

Highlights

Sep 21 · linkedin

Had a jam-packed but inspirational visit to our Singapore office last week to meet with our Asia Pacific team. The Paris rain today is a real reminder that I don’t live in tropical Singapore (I’m a Brit so I don’t mind so much).

It was the most insightful trip I’ve had in my time at L’Oreal and invaluable to understand the challenges and opportunities for our business from all areas; Digital, Ecom & Marketing, Finance, Legal and HR. Now I just need to read through a few hundred pages of scribbles and to-do lists!

Thanks again to Joyce Lui & Andrea Tse for their partnership, and Colin Jeremy Lim Shi Ling TAN (SLING) Sharon Lim Yuhui and all of the APAC teams for their insights, opinions, and collaboration!

Hope to see you all again very soon!

Apr 13 · linkedin

I’m happy to share that I’m starting a new position as Chief Digital Officer (CDO) - L'Oréal Travel Retail Worldwide at L'Oréal!

Related Questions

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Sam Crossman
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Location

Paris, Île-de-France, France