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Sam Crowell Richard

Head of Revenue @ngrok | PLG Expert

Sam Crowell Richard is the Head of Revenue at ngrok, a company that provides simplified, API-first ingress-as-a-service trusted by over 5 million developers.1 Prior to joining ngrok in November 2022, Sam held several notable positions:

  1. VP and Senior Director of the Growth Team at OpenView, an expansion stage venture firm.1
  2. Director of Engagement & Growth at Dispatch.1
  3. Marketing Manager at Catalant Technologies.1

Sam is known for their expertise in product-led growth (PLG) and has taught a course on using data in PLG businesses through Maven.1 They are also active on social media, with the Twitter handle @SamCRichard.14

Sam's professional background includes experience in:

  • Growth strategies
  • Customer success management
  • Marketing automation
  • Lead generation
  • Revenue channel development

Sam is based in Boston, Massachusetts, and has over 500 connections on LinkedIn.1 They are a frequent contributor to discussions about growth, pricing, and product-led strategies in B2B contexts.235

Highlights

Aug 28 · linkedin

How do the vibes differ from growth to sales?

Jul 23 · linkedin

Woke up to read Lenny's Newsletter this morning and saw Growth roles are growing the fastest--outpacing other GTM and product roles. He hypothesized that it represented a shift towards capital efficiency and PLG.

I'll also add that as products become more complicated---as the systems with which we go to market with products get more complicated, there's more of a role for well-rounded growth folks from varied backgrounds.

These growth hires don't always have large teams under their leadership, but instead are able to influence other parts of the organization.

The question I'm pondering the most is: are we "so back" in terms of hiring in tech, or does the jump in growth roles mean organizations are trying to hire 2-3 roles packed into a single one?

Related Questions

What are Sam Crowell Richard's main responsibilities at ngrok?
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What courses does Sam Crowell Richard teach on Maven?
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Sam Crowell Richard
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Location

Boston, Massachusetts, United States