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Sam Duboff
Director, Global Head of Marketing & Policy, Spotify for Artists
Sam Duboff is the Global Head of Marketing & Policy for Spotify for Artists, a role he has held since December 2023. Based in New York, he leads the marketing and policy initiatives for Spotify's music business, focusing on enhancing the platform's tools and resources for artists, songwriters, and industry professionals.12
Professional Background
Before his current position, Duboff served as the Director and Head of Brand & Product Marketing for Spotify for Artists from February 2021 to December 2023. His career at Spotify began in February 2019 when he took on the role of Head of Product Marketing within the same division. Throughout his tenure, he has been instrumental in developing and promoting products that support over a million artists each month.14
Prior to joining Spotify, Duboff held significant marketing roles at other prominent companies:
- Medium.com: He was the Director of Marketing, overseeing brand and audience marketing functions.
- Twitter: As the Product Marketing Lead, he managed consumer-facing features like tweets and videos.
- PepsiCo: He started as a Marketing Analyst and progressed to an Associate Marketing Manager, where he was involved in high-profile campaigns.13
Education
Sam Duboff is an alumnus of Stanford University, where he earned a graduate degree. He also has a background from Yale University, contributing to his expertise in marketing and product strategy within tech and media industries.13
Contributions and Initiatives
In his role at Spotify, Duboff is focused on educating artists about the music industry and ensuring they maximize their use of Spotify's tools. His work includes developing promotional strategies and addressing artist inquiries about the platform's functionalities.24
His leadership in marketing at Spotify reflects a commitment to bridging the gap between artists and their audiences through innovative tools and educational resources.
Highlights
Big day at #SpotifyStreamOn today, talking to artists and labels about all the new Spotify for Artists features we've been working on to help artists power their careers. Some highlights:
Clips will let artists share their story, right alongside their music, with short personal videos on their artist profiles, album pages, and more. You can watch a bunch of great Clips from our pilot on our new site: https://lnkd.in/gDE-c9Z5
Countdown Pages bring the increasingly important pre-release period onto Spotify — with pre-save functionality, videos, track listings, merch, and, yes, a countdown clock to album release. It's been one of the most requested features ever since I've been at Spotify: https://lnkd.in/gkyR9rrw
One of the toughest challenges for artists right now is finding new listeners and fans in the sea of online noise. We're expanding our Campaigns suite beyond just Marquee with new audience development tools designed specifically for music: https://lnkd.in/gi8ZuDFP
Today, we also updated our annual Loud & Clear royalty report with 2022 royalty data. Among the new takeaways: For the first time, in 2022, over 10,000 artists generated over $100,000 from Spotify alone. And they come from over 100 countries. https://lnkd.in/d3DbQ-2d
More details on everything we launched for artists and labels today, thanks to the whole Spotify for Artists team, here: https://lnkd.in/gEduPXju
