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Sam Kitching
Managing Partner FRIDAY& : 2020 FORBES 30 UNDER 30
Sam Kitching is the Managing Partner at FRIDAY&, a company based in the United Kingdom.1 He is associated with Oxford Brookes University and has a significant presence on LinkedIn with over 3,000 followers and more than 500 connections.1
Professional Background
Sam Kitching has been involved in various aspects of the fitness and sports industry:
WIT Fitness:: In 2023, Sam was part of a deal where a majority stake was acquired in the WIT Fitness brand.2 This acquisition was aimed at bringing WIT back to market in partnership with Sam's brand house.25
FRIDAY&:: The company FRIDAY& is named after Sam's fondest memories over the last 10 years, as he often explains when asked about the story behind the name.6
Recent Activities
Sam Kitching has been actively involved in several professional engagements:
- In March 2024, he participated in a podcast with Jonny Rose, who subsequently joined the FRIDAY& team.3
- He spoke at PerformX Live in March 2023.2
- In February 2024, Sam shared what he described as the proudest moment of his career, involving a success story from the Dallaglio RugbyWorks program.4
- In August 2023, there was an advisory board announcement related to his work.5
- Most recently, in May 2024, Sam was involved in hosting the President of Civil Aerospace, Rob Watson, during a visit to the Washington Campus.7
Sam Kitching appears to be a well-connected professional in the fitness and sports industry, with a focus on brand development and partnerships. His work spans across various initiatives, from fitness brands to youth programs and corporate engagements.
Highlights
WHATEVER IT TAKES
In 2014 Daniel Williams and I had a vision to CHANGE as many LIVES as possible through training when we created WIT.
A lot has changed since then. I left WIT over 3 years ago but I have always had a passion for the brand we created and how we pursued the mission we set out to achieve.
‘Training’ is a broad term that can have different meanings to everyone and our experience and learnings mean we understand that better than anyone.
It’s an exciting time for the space, not just for everyone who trains but also for the brands involved. WIT will be a pioneer in the space once again.
We will have our own unique identity. We will collaborate with the biggest brands in the world once more. Whatever it Takes: words we hope will mean something to you, like they do for me.
Today is a special day for me, and I’m thrilled to share that Daniel Williams , the talented team FRIDAY& , and I have partnered with Michael Murray & Frasers Group to re-launch WIT.
runlimited™ x HOKA x Mare Street Market
