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Anselme LE VAN
Co-founder, CEO at MadKudu [We're hiring!] Translating Buyer Signals Into Actions for Sellers.
Passionate about helping GTM teams make data and operations their unfair advantage...
Highlights
I feel so excited to finally be able to talk about it. 12 months ago, I had a nice coffee in Salt Lake City with Nick Rico, SVP Growth and more at Lucid Software. He shared a great question: How do we make it easier for sellers to act on all the intelligence we have about our buyers?
We've talked to hundreds of customers since then.
Everybody shared a similar view: 1️⃣ The response rate of cold outbound is trending toward zero. 2️⃣ The only outreach that works is signal-based, with 1st party signal being the most important signal. 3️⃣ But more data does not mean more pipeline. It's way too complicated and time-consuming for sellers to act on all the data they have access to.
In the past few months, we've worked head-down with our customers to package the successes we saw in one place and another.
Iterating with users week after week, we've built a super innovative "MadKudu Copilot" that makes it easy for everyone to replicate that success.
The results are phenomenal. 🔥
I am thrilled to share that our MadKudu Copilot is now available to everyone! 🎉
Check the full post if you want to learn more about what the copilot is about and things like:
- What types of outreach have stopped working?
- What is signal-based selling?
- What signals are a must-use today?
- How the best marketers and growth leaders are taking the lead?
Lots of 🧠, ☕ and ❤️ went into building this. A big Thank You to the wonderful people who made this possible: our customers, design partners, advisory council, and, of course, the MadKudu team.
Let us know what you think!
#MadKuduCopilot
As a founder, you come with a strong set of beliefs as to what is needed in the world. But there is something SO MAGICAL about just listening to your customers and having them share their vision instead.
After we raised our series A last year, my team and I spent lots of time talking with our customers to get their take on where we can best help with our capital.
Many CMOs, CROs, and revenue leaders shared a similar point of view:
- Data has become noise. The tech stack has morphed into a Frankenstack. Adding more automation tools does not add the ROI it used to. Brute force does not work anymore.
- What is needed right now: better "predict and prioritize the right revenue-generating actions" across all motions (ABM, Inbound, PLG) and the entire customer journey (including retention).
We've shipped many new features in the past few months, and we're beyond excited to update our positioning to reflect our broadened capabilities.
-> Introducing Revenue Automation Intelligence - helping revenue teams predict & prioritize revenue-generating actions.
In the comments, you'll find a link to a post where I share more on what has changed in 2023, what this means for you, and our plans at MadKudu.
I am super grateful for the feedback and wisdom shared by generous revenue leaders like Nick Rico, Shawn Killpack, Lou Salfi, Clair B., Brian Guidry, 💌Andy Mowat, Hema Padhu, François Dufour and many more.
And a shoutout to the wonderful Kudus who make this vision a reality for our customers! 🤗
I cannot wait to share more on this in the next few weeks.
