Sign In

Sam Milliken

Project Manager at the World Gaming Executive Summit (WGES)

Sam Milliken is a professional with experience in the events and business development industry. He has held positions at Terrapinn, including Project Manager and Business Development Manager. Currently, Sam Milliken is the President of Mansions Catering, Inc., which operates three event venues in New York City: Manhattan Penthouse (capacity up to 200), Alger House (capacity up to 75), and Sassy (capacity up to 60).1

Sam has been in the catering and events business since 1973, with over 51 years of experience.1 He created these three venues to cater to different event sizes, styles, and price ranges. Manhattan Penthouse is moderately priced, Alger House is affordably priced, and Sassy is the lowest priced option.1

His educational background includes studies at Landon, Yale, and Columbia, where he earned a BS in English, Chemistry, and Biology.1 Sam is also proficient in Spanish.1

Throughout his career, Sam has been involved in catering corporate, family, club, and wedding events at his venues. His newest venue, Sassy, is designed to offer great rates for smaller parties such as rehearsal dinners, showers, birthdays, and small weddings.1

Highlights

Sep 4 · linkedin

“The iGX 2024 Survey unequivocally positions iGaming as the leader of AI-driven personalisation, showcasing the industry’s proactive stance towards adopting cutting-edge technologies. By embracing GenAI, iGaming marketers are not only enhancing player experiences but also revolutionising how businesses engage with their audience, setting a precedent for other sectors to follow suit.” Pini Yakuel, CEO, Optimove, in the iGX report.

Aug 20 · linkedin

An early start for me this morning got me wondering, what's the secret to keeping players hooked in a world of endless entertainment options?

After working in numerous sectors, the iGaming landscape is by far one of the fastest evolving. With players having countless choices at their fingertips, retaining their interest alongside changing regulations, is the ultimate challenge.

That's why I’m sharing the key findings from the latest iGX Report, produced in partnership with Optimove (who are returning to iGX 2025), to understand the strategies and technologies shaping the future of our industry.

The iGX digital team conducted in-depth interviews with 100 iGaming experts to discover the challenges they face and the innovative solutions they’re implementing. The result? A comprehensive snapshot of the iGaming industry's current state and future trajectory.

Here are some of the report's key insights:

Real-time is the new normal. In today's fast-paced world, decisions need to be made in the blink of an eye. 68% of iGaming leaders are prioritising real-time, in-game promotions, showing that understanding player behaviour in the moment is crucial for driving engagement.

Budgets are up, but personalisation is key. Investing in digital personalisation is a no-brainer for most operators. With 91% increasing their budgets, it's clear that this is where real growth lies. By delivering tailored experiences, operators can reduce reliance on costly customer acquisition and focus on maximising player lifetime value.

More companies are jumping on the AI bandwagon, but there's plenty of work to be done. While AI seems to be shaping the future of iGaming (with 7 out of 10 interviewees adopting AI into the business), there's clear room for improvement. Unlocking the full potential of AI while addressing its challenges will be a key focus for operators in the coming year.

On the AI note…Friend or foe? AI is being used in a variety of ways, from personalised recommendations to content generation. As the technology continues to evolve, how can we find the right balance between innovation and responsible use to benefit both Operators and Players?

Personalisation is vital. It's no surprise that 84% of operators are already offering personalised bets and games. From customised betting experiences to tailored challenges, the industry is embracing personalisation as a core strategy for success.

These are just a few of the key findings that I wanted to share whilst I'm stuck on the tube... some obvious, other findings took me by surprise. You can download the full report here: https://lnkd.in/e_8UE6yv

Looking to join us in 2025? We head to Hilton London Syon Park, 18-19th June. Drop a message if you're wanting to get involved.

Related Questions

What projects has Sam Milliken managed at Terrapinn?
How long has Sam Milliken been working at Terrapinn?
What are Sam Milliken's main responsibilities at Terrapinn?
Can you provide examples of successful events managed by Sam Milliken?
What is Sam Milliken's background before joining Terrapinn?
Sam Milliken
Sam Milliken, photo 1
Sam Milliken, photo 2
Add to my network

Location

London Area, United Kingdom