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Sam Peters
Nature lover, campaigner, author
Sam Peters is the Co-founder and Executive Director of Planted Cities, a platform that promotes nature-based businesses and sustainable design through events and media. With a background as an award-winning journalist, Peters has over 19 years of experience in national newspapers, including significant roles at the Mail on Sunday and Sunday Times. He is recognized for his work on concussion awareness in sports, which earned him accolades such as being shortlisted for the Cudlipp Prize in 2014 and named one of Rugby World's five most influential media figures.12
In 2019, Peters transitioned from sports journalism to focus on Planted, driven by his passion for nature and sustainability. His efforts aim to foster cleaner, greener urban spaces by connecting people with nature through various initiatives and events.13 Additionally, he has authored two books, including The Row to Recovery, and his recent work, Concussed: Sport's Uncomfortable Truth, addresses issues surrounding sports injuries.23
Peters is also known for his community-building approach in organizing events that emphasize collaboration among like-minded individuals and organizations dedicated to environmental sustainability.3
Highlights
Well that was quite a night. Absolutely honoured and delighted to have won the blue riband Best Sports Writing Award for CONCUSSED at the Sports Book Awards last night. Some amazingly kind words about my work and lovely to be surrounded by old friends at the Kia Oval. I dedicated the award to my biggest supporter, my dad, who passed away two days before the book was published. Was also thinking of my dear old friend Sunil Kapadia, who died two years ago yesterday. Thanks to everyone who has made this happen, not least my publishers Allen & Unwin Edward Faulkner, and all the friends, family and colleagues who have supported me along the way. So much work to be done but can’t deny receiving this recognition is really rather lovely after years of feeling like I was shouting in an empty room. x
A limited number of tickets are still available for our next Concussed event at Storey Club, Paddington on November 23. Please join me alongside Stephen Thompson MBE Philippa Tuttiett Professor Willie Stewart and special guest Rory Kinnear for a unique evening discussing sport's most pressing issue. Concussed was recently shortlisted for the William Hill Sports Book of the Year, the winner of which will be announced on November 30. Thanks British Land Emma Collings Lucy Greene Deborah Spencer Mark O. Hudson Headway - the brain injury association Allen & Unwin Edward Faulkner Powder Monkey Brewing Co Concussed Media Headway - the brain injury association
