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Samantha Ayala

E-commerce & Digital Strategy | Business Operations

Samantha Ayala is a senior digital strategy and operations professional with over 15 years of experience in the e-commerce and beauty industry.12 She currently holds the position of Sr. Global Director of E-commerce, Strategic Extensions at E.L.F. BEAUTY, a role she has been in since May 2022.1

Samantha's career highlights include:

  1. Expertise in e-commerce strategy, customer experience enhancement, and revenue growth.1
  2. Leadership experience in operations, strategy, and business development in the tech and fashion industries across the U.S. and Europe.1
  3. Successfully led a $300M+ revenue apparel portfolio at Fullbeauty Brands.1
  4. Implemented innovative strategies that have been adopted company-wide, such as bi-annual commercial strategy meetings.1
  5. Launched and grew a skincare brand with 15-time Grammy® award-winning singer-songwriter Alicia Keys ($1.5M P&L).2
  6. Increased growth of a Plant Powered Skincare brand by over 50% YOY for 3 years ($2M P&L).2

Samantha is known for her cross-functional approach to solving business problems, driving efficiencies, and pioneering e-commerce platforms for multi-billion-dollar businesses.1 She is multilingual, speaking English, Spanish, and French fluently, and has worked in seven different countries.12

Her educational background includes Six Sigma Black Belt certification and studies in Agile Development, as well as degrees in business administration and international business.

Outside of her professional life, Samantha enjoys traveling and has the unique skill of flying on a trapeze.12

Highlights

Dec 2 · linkedin

Looking to disrupt digital commerce? Book time with me to tell me how. I will be available for four 15 min pitches every week. https://lnkd.in/dsMGydU6

I get so many cold emails and it takes a lot of time to reply to all of you. Get on my calendar and tell me all about your company. #digital #startup #ecommerce #skincare #beautyindustry

Nov 18 · linkedin

Looking to learn about e-commerce and digital growth? Join my team!

Related Questions

What are some of Samantha Ayala's most notable achievements at E.L.F. BEAUTY?
How has Samantha Ayala's experience in the tech and fashion industries influenced her e-commerce strategies?
What specific digital transformation methodologies has Samantha Ayala implemented for her clients?
How did Samantha Ayala's role at Fullbeauty Brands impact the company's revenue and brand positioning?
What are some of the key projects Samantha Ayala has led at KPMG?
Samantha Ayala
Samantha Ayala, photo 1
Samantha Ayala, photo 2
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Location

New York, New York, United States