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Samantha Diamond
Co-Founder and CEO: Bird&Be
Samantha Diamond is the co-founder and CEO of Bird&Be, a fertility startup based in Toronto.12 With over 500 connections on LinkedIn, she has established herself as a prominent figure in the fertility industry.1
Background and Experience
Samantha's journey into the fertility sector was deeply personal. She struggled with pregnancy loss, which led her to frequently purchase ovulation and pregnancy tests.2 This experience inspired her to create Bird&Be, a company that offers fertility-support products for various stages of the fertility journey.5
Professional Achievements
As the CEO of Bird&Be, Samantha has led the company to notable success:
- Bird&Be was nominated for a Beauty Independent Beacon Award in Product Innovation - Formulation in 2024.4
- The company has developed into an at-home fertility care platform, addressing the needs she identified during her own fertility struggles.7
Personal Life
Samantha is now a mother of three, which gives her a comprehensive understanding of the fertility journey.3 This personal experience, combined with her professional expertise, allows her to identify and address gaps in support, education, products, and services within the fertility industry.3
Media Presence
Samantha has been featured in various podcasts and interviews, discussing her experiences and the mission of Bird&Be:
- She appeared on "The Fertility Chick: Conversations on Fertility" podcast to talk about Bird&Be's offerings.8
- Samantha was also interviewed on other platforms, sharing her journey and the story behind Bird&Be's creation.67
Through her work at Bird&Be, Samantha Diamond continues to innovate in the fertility care space, drawing from her personal experiences to create solutions for others on their fertility journeys.
Highlights
🏆 Thrilled that Bird&Be has been nominated for a Beauty Independent Beacon Award in Product Innovation - Formulation! 🏆
But maybe not for the reasons you'd expect...
While recognition always makes us ✨ glow ✨ , this nomination is significant because it proves that a fertility care formula is relevant in a category focused on beauty/personal care and consumer products.
🤦♀️ PCOS is a mainstream hormonal condition–and a huge pain. Physically, it can take a toll on our skin and body, causing acne, excess male-pattern hair growth, and weight gain, among other symptoms that affect our reproductive health.
🥛 This formulation is a game changer—not just because it was developed by REIs and fertility-focused NDs, but also because the product design is consumer-friendly, and most importantly, because it works. We haven't been able to keep our PCOS Support in stock (don't worry, production has ramped up and inventory will be replenished soon!), and our customers have been reporting both menstrual regularity and reduced physical symptoms.
As someone with PCOS, being part of creating a product that has solved my own symptoms is next-level gratifying.
📩 If you're a Beauty Independent subscriber, we'd love your vote! https://lnkd.in/gUVWukRU
✨ What tastes like candy, combats nausea, and took over a year in R&D before getting the MD + ND stamp of approval?
🍑 Loved by doctors (and sweet-tooths!), Bird&Be's Gentle Prenatal Gummies launch was a passion project led by our team of moms who all experienced severe morning (read: all day) sickness in pregnancy and couldn't even look at a pill without gagging. We wanted a better option for our customers who were struggling with capsules.
🍬 This project was a toughie—try getting DHA and Choline into a gummy and still aiming for a snack-like taste!! Plus, ensuring we packed in critical nutrients and a high dose of Vitamin B6 to combat queasiness, without it becoming a meal-sized serving, was no easy feat. But we persevered and nailed it with help from a stellar team of product developers who made sure taste came first.
👩⚕️ Our doctors always remind patients that the best prenatal is the one you're going to take, so we've made it really easy for anyone suffering from nausea to take their vitamins in snack form, with a super gentle formula that will stay down.
Taste-test away—I dare you not to love taking your vitamins! 😉
#PrenatalCare #Innovation #R&D https://lnkd.in/gWcSGTud
