Sign In

Samantha Goldman

CMO @ Mural, ex Lyft, Castlight, Citi | Storyteller, Operator, Builder

Samantha Goldman is a seasoned full stack marketing executive known for her expertise in developing B2B and B2C marketing strategies. With a background in Psychology from the University of Pennsylvania and an MBA in Marketing from the University of Michigan, Samantha has honed her skills over the years. She has held key positions such as Chief Marketing Officer at Mural, Head of Marketing at ONE, and Vice President, Global Marketing at Citi, among others.

Samantha specializes in various areas including B2B2C Marketing, Product Marketing, Content Marketing, Demand Generation, Integrated Marketing, and Performance Marketing. Her experience spans across different industries such as Healthcare, Digital Health, Travel, Transportation, and Financial Services. Known for her ability to build high-performing marketing teams, Samantha combines creativity with data-driven insights to drive brand preference, product engagement, and business growth.

Throughout her career, Samantha has demonstrated a talent for creating brands that resonate with diverse audiences and guiding them through the marketing journey. She has a track record of working closely with Sales, Customer Success, Product, and Business Operations teams to deliver comprehensive marketing strategies. With a focus on mentoring teams and fostering strong partnerships, Samantha is a results-driven leader with a passion for innovation and brand positioning.

Highlights

Oct 6 · Business Insider
Walmart-Backed Fintech ONE's 13 Top Executives - Business Insider
Walmart-Backed Fintech ONE's 13 Top Executives - Business Insider
Oct 6 · Business Insider
Walmart-Backed Fintech ONE's 13 Top Executives - Business Insider
Walmart-Backed Fintech ONE's 13 Top Executives - Business Insider
Samantha Goldman
Add to my network

Location

New York City Metropolitan Area