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Samantha Kwan

Global SMB Marketing Manager at Meta with extensive marketing experience.

Samantha Kwan is the Chief of Staff at KittyKat, with a robust background in integrated marketing and sales enablement. She has over 12 years of experience in both B2B and B2C sectors, which includes roles at major companies such as Meta and Facebook.

Professional Background

  • Current Role: Chief of Staff at KittyKat
  • Previous Experience:
    • Global SMB Marketing Manager, Revenue Channels at Meta (July 2020 - Present): Responsible for creating global campaigns for small business advertising solutions across Meta platforms.
    • Regional Brand Programs Manager, APAC at Facebook (October 2018 - November 2020): Focused on developing and executing scalable marketing programs across the Asia-Pacific region.
    • Regional Marketing and Partnerships Manager, APAC at ofo (May 2018 - July 2018).
    • Regional Marketing and Business Development at Unilever International (March 2017 - April 2018): Worked on launching new brands in several Southeast Asian countries.

Education

Samantha Kwan graduated from Singapore Management University, where she developed her foundational skills in marketing and business strategy.

Additional Roles

In addition to her work at KittyKat, she is involved in various initiatives, including:

  • Advocate at Agathos: Advising on marketing and social media for a donation-based crowdfunding platform.
  • Founding Member and Marketing Lead at Her Life Ally: A technology platform aimed at supporting women facing adversity.

Her diverse experience and leadership roles highlight her expertise in marketing strategy and business development, positioning her as a significant player in her field.1

Highlights

Aug 10 · linkedin

It's been 3 months since I joined KittyKat, a Singapore-based #creativetech startup that uses #VisualAI platforms to deliver on-brand visuals in all categories. . As a marketing professional, I've seen and experienced the challenges of content creation and believe in KittyKat's mission of leveraging #AI as a productivity tool to produce high-quality visuals cost-effectively at speed and scale (think: organic and paid social, marketplace catalogue, campaign key visuals etc) for brands of all kinds. A game-changer for localisation (amongst other use-cases)! . I'm enjoying this zero-to-one experience and meeting founders & entrepreneurs, being on the "agency side", nurturing young upstarts and embracing the #startup journey 🚀 . I'm currently traveling over the next 2 months in LDN and the US (back to Austin and to #GroceryShop2024 Groceryshop) - brand owners, creative and marketing folks, hit me up to learn more! . #AIimages #AIinnovation #AIservice #serviceasasolution #midjourney #dalle #stablediffusion #visualcontentstrategy

Jul 13 · linkedin

Earlier this year, I made a difficult choice to prioritize myself (after a long year of experiencing the perils of health insurance, car insurance and house insurance in the U.S… which include 2 near-deaths-- story for another day!) and leave #Meta after 5 years. . It’s been a privilege to have worked on regional and global teams, collaborate on company wide programs, launch meta solutions and serve our meta pros well, alongside some of the most passionate and smartest folks in the business. . Through doing work supporting small businesses with Meta for Business, my heart has grown for small businesses and I look back at my little personal project borne over the pandemic: #projectcookoh where I got the help of community to empower low-income stay-home mothers in Singapore to use Meta’s tools to start their own home-based businesses during COVID-19. . Years later as I continue to seek out life-giving work, I’m still filled with a deep joy as I see these mumpreneurs continue to run their businesses till today, teaching themselves new tools like Canva… (a plug for the freshest brownies in Singapore: https://lnkd.in/gg2KcimA !) . It’s been 3 months of relocating (still halfway!) back to Singapore after almost 3 years of being in the U.S. 🇺🇸 . More to come as to what I’ve been up to… but as I find myself in new spaces, make new connections and create margins for recalibration; I’m thankful to have had the ride of my life on the rocket-ship that brought me on an adventure halfway across the world and for all the lessons and stories that come with it. To the amazing people I’ve met along the way, friends and mentors for being a part of it - Thank you for everything 🚀💝 . Here’s to always remembering “What would you do, if you weren’t afraid?” 🌟#badgepost

Related Questions

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Samantha Kwan
Samantha Kwan, photo 1
Samantha Kwan, photo 2
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Experience

Global SMB Marketing Manager at Meta (July 2020 - Present)
Advocate at agathos (February 2023 - Present), Founding Member, Marketing lead at Her Life Ally (June 2023 - Present), Coach at Ascend Now (January 2021 - December 2021), Regional Brand Programs Manag at Unilever (July 2012 - December 2014)

Location

Singapore, Singapore