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Samantha L.

Growth Marketing & Product

Samantha L. is an experienced professional in Growth Marketing and Product within B2B and B2C digital subscription technology companies, specializing in leveraging freemium as an acquisition strategy and monetizing through premium plans.

With over 7 years of experience at FreedomPop, a consumer technology startup offering free mobile phone service and premium paid plans, Samantha managed various acquisition channels such as affiliate, retail, marketplace, mobile, and native content. She excelled in launching new product offerings with strategic partners and expanding distribution channels.

Additionally, Samantha served as the lead for growth and product at utm.io, a B2B data governance tool that facilitates accurate campaign analytics by standardizing UTM parameters. This tool was developed by McGaw.io, a marketing technology and analytics agency.

Samantha L. holds a BS in Biochemistry/ Chemistry from the University of California, San Diego, and has also studied at Cambridge University. She has further contributed her expertise as Client Operations at Just Slide Media.

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Location

Los Angeles, California