Sign In

Erin Kelly

Integrated Communications & Influencer Engagement

Samantha Lacher is a Senior Partner at FINN Partners, specializing in strategic communications, brand storytelling, and public relations.12 She was promoted to this position in August 2024.3 With over 15 years of experience, Lacher focuses on overseeing high-level strategy for tourism, hospitality, food and beverage, wellness, outdoor, and consumer brands.1

Lacher's expertise lies in:

  1. Trendspotting
  2. Developing meaningful campaigns that capitalize on cultural moments
  3. Creating emotional connections with audiences
  4. Conceptualizing thought leadership programs aligned with business objectives

Her work has been particularly impactful in bridging travel stories with the outdoor and wellness industries. She has directed PR strategies for notable clients such as Sonesta International Hotels Corporation, Travel Alberta, Westin Hotels & Resorts, Visit Salt Lake, Jamaica Tourist Board, and many others.3

Lacher holds a Bachelor of Arts degree in Psychology and Law, Jurisprudence & Social Thought from Amherst College, which she attended from 2002 to 2006.1 Her LinkedIn username is indeed srlacher.4

Highlights

Feb 14 · finnpartners.com
FINN Partners: Leading Global Marketing Agency
Sep 26 · finnpartners.com
FINN Partners Promotes Samantha Lacher and Laura Anderson ...
Aug 27 · odwyerpr.com
On the Move: Finn Partners Ups Lacher, Sanchez - O'Dwyer's PR
On the Move: Finn Partners Ups Lacher, Sanchez - O'Dwyer's PR
Aug 12 · finnpartners.com
Chad Belisario Joins FINN Partners as Vice President

Related Questions

What are some of Samantha Lacher's most notable campaigns?
How did Samantha Lacher start her career in PR?
What brands has Samantha Lacher worked with at FINN Partners?
What are Samantha Lacher's key strengths as a communications strategist?
How has Samantha Lacher's work impacted the tourism and hospitality industries?
Erin Kelly
Erin Kelly, photo 1
Erin Kelly, photo 2
Add to my network

Location

Greater New York City Area