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Samantha Lee

Co-Founder of Hopewell Brewing Company

Samantha Lee is an experienced insights detective and brand strategist with over 10 years of professional experience. She has worked with a number of successful companies including The Heineken Company and Bombas, an NYC-based comfort-focused apparel brand. Lee has a talent for identifying patterns, solving problems, and understanding people, which has brought her success in the field of customer insights and strategy. Lee's current role at Bombas involves leading and growing their customer insights and strategy team, working to help brands understand their customers and find new opportunities.

Related Questions

What role does Samantha Lee currently hold at The Heineken Company?
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How has Samantha Lee contributed to Hopewell Brewing Company?
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Experience

Co-Founder of Hopewell Brewing Company
Board Chair at Healing to Action (January 2020 - Present), Program Associate at Open Society Foundations (November 2013 - July 2015)

Education

Bachelor of Science in Media Studies and Anthropology from University of Illinois Urbana-Champaign (2006 - 2010)

Location

United States

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