Sign In

Samantha Maltin

EVP, Chief Marketing & Brand Officer at Sesame Workshop

Samantha Maltin serves as the Executive Vice President and Chief Marketing Officer at Sesame Workshop, the nonprofit educational organization renowned for its iconic program, Sesame Street. In her role, she is pivotal in enhancing the organization’s content and fostering deeper engagement with various stakeholders, including consumers, partners, and donors.12

Career Background

Before joining Sesame Workshop in July 2019, Maltin held significant positions in the media industry:

  • Partner at Known (formerly Schireson Associates): Led brand marketing and business development for media and consumer product clients from 2017 to 2019.
  • Senior Vice President at A+E Networks: Headed marketing for the HISTORY channel and H2 from 2012 to 2016.
  • 15 years at Viacom/Nickelodeon: Held various senior roles, contributing to both domestic and international marketing strategies.124

Achievements

Maltin has been recognized for her innovative marketing strategies, being named to Forbes’ CMO Next 2021 List and Business Insider’s CMOs to Watch 2021 List. In 2023, she was also included among the 50 Most Entrepreneurial CMOs by Forbes.34

Personal Insights

Maltin emphasizes the importance of understanding audience needs and maintaining authenticity in marketing. She believes in the mission of Sesame Workshop to empower children and families globally, focusing on educational outcomes and community impact.56

Current Status

As of October 2024, it has been reported that Maltin is transitioning to a new role at St. Jude Children’s Research Hospital, marking a significant change in her career after five years with Sesame Workshop.2

Related Questions

What are Samantha Maltin's key achievements at Sesame Workshop?
How did Samantha Maltin's role at A+E Networks prepare her for her position at Sesame Workshop?
What new initiatives has Samantha Maltin introduced at Sesame Workshop?
Why did Samantha Maltin leave Sesame Workshop for St. Jude Children’s Research Hospital?
What are some of the notable projects Samantha Maltin worked on at Nickelodeon?
Samantha Maltin
Samantha Maltin, photo 1
Samantha Maltin, photo 2
Add to my network

Experience

EVP, Chief Marketing & Brand Officer at Sesame Workshop since July 2019
Partner at schireson (now Known) 2017-2019, Partner at Samantha Maltin 2016-2017, SVP, Marketing Innovations at A+E Networks 2014-2016

Education

Chief Marketing Officer Program at Northwestern University - Kellogg School of Management in 2023, ANA CMO Leadership Program at Institute for Real Growth

Location

Cos Cob, Connecticut

Related People

Related people

Related People

Related people