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Samantha Negrin
Vice President & General Manager @ Vox Media | Leading Brand & Revenue Growth at The Dodo
Samantha Negrin is a seasoned marketing professional currently serving as the Vice President of Partnerships & General Manager at The Dodo, which is part of Vox Media.1 Based in Santa Monica, California, she is known for her expertise in brand and revenue growth.1
Professional Experience
Negrin has an extensive background in digital media and marketing:
Current Role:: At Vox Media, she leads brand and revenue growth for The Dodo, a popular animal-focused media brand.1
Previous Positions::
- Director of Marketing & Creative Strategy at Vox Media (March 2022 - January 2023)
- Creative Development Lead at Group Nine Media (September 2020 - March 2022)
- Marketing Consultant (Freelance, November 2018 - July 2019)
- Various roles at Leaf Group, including Manager of Video & Event Production for LIVESTRONG.COM and Editorial Director (2012-2018)1
Skills and Expertise
Negrin is recognized for her:
- Creative expertise and operational acumen
- Editorial storytelling abilities
- Talent in driving audience growth and diversifying revenue opportunities
- Experience in highly-matrixed environments
- Skill in building relationships and recruiting talent1
Education
She holds a Bachelor of Science in Nutrition Communications from Arizona State University, which she attended from 2008 to 2012.1
Recent Developments
In January 2023, Negrin announced her new position as VP of Partnership Development for The Dodo at Vox Media, indicating her continued growth within the company.3
Samantha Negrin is actively involved in creating content that celebrates the bond between pets and their families, as evidenced by her recent collaboration with celebrities John Legend and Chrissy Teigen.2
Highlights
Today we’re celebrating all of the ways that our pets are part of the family, with none other than John Legend and Chrissy Teigen!
Nearly 87M of U.S. households own pets and +90% of Vox Media audiences consider them family members. The Dodo's new series 'Truth or Dodo', a play on truth or dare, commemorates this bond and the fact that happiness is cozy on the couch with our pets — no matter who you are 🤗
Watch the full YouTube episode here: https://lnkd.in/gehn7krU
Shout out to the amazing crew who worked on this program! More to come!!!
I am over the moon to share The Dodo's latest episode of 'Dodo Dream Date', featuring Scarlett Johansson and The Outset. We are so proud of this heartwarming series that puts the spotlight on celebs and helps deserving shelter dogs find homes.
Congrats to the entire Dodo team who made this happen and thank you to Scarlett for helping Ocean find her home! Watch until the end for a real tearjerker. ❤️
