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Samantha Newall

Creative Planning Director at Gabrielle Shaw Communications PR & Cultural Marketing

Samantha Newall is a seasoned creative communications director and senior leader with a wealth of experience in integrated cultural marketing within the lifestyle and luxury sectors.

Possessing a strong background in brand communications for super premium spirits, Samantha has spent 14 years at Diageo, working with startups, boutique brands, and globally renowned spirits.

Her expertise lies in identifying opportunities to develop strategies that drive fame and growth through a comprehensive understanding of the digital media landscape.

Samantha Newall received her education at The Haberdashers' Aske's School for Girls and holds a Bachelor's Degree in History of Art & French from the University of East Anglia.

Throughout her career, Samantha has held prominent roles such as Creative Planning Director at Gabrielle Shaw Communications and various leadership positions at Diageo, including Brand PR Director, Head of Culture & Entertainment for Europe, Head of Culture for Reserve Brands Group & Johnnie Walker, Head of Luxury PR for Diageo Europe, and Global Head of PR for Reserve Brands Group.

Prior to her time at Diageo, she also served as an Associate Director at R-JH Communications and Gabrielle Shaw Communications.

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Location

London, England, United Kingdom