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Samantha Pickard

President at Strut Entertainment

Samantha Pickard is an experienced entertainment industry professional who serves as the President of Strut Entertainment, a company specializing in public relations, promotions, and event management.14 With over 34 years of industry experience, Samantha has established herself as a versatile and accomplished leader in the field.13

Career Highlights

Samantha has been at the helm of Strut Entertainment for the past 18 years, overseeing numerous PR, marketing, event, and project campaigns.2 Her expertise spans various areas, including:

  • Public relations
  • Event planning
  • Talent management
  • Marketing campaigns
  • Brand partnerships

Notable Achievements

Throughout her career, Samantha has worked with a diverse range of high-profile clients and brands, including:

  • The Rolling Stones 50 Years Tour
  • Taylor Swift
  • The Weeknd
  • Rush
  • PUMA
  • Carly Rae Jepsen
  • Warner Bros Canada
  • Universal Music Canada
  • The Toronto International Film Festival (TIFF)1

Industry Involvement

Samantha is actively involved in the music and entertainment industry beyond her role at Strut Entertainment:

  • Former board member of CARAS (The JUNO Awards) and CMAOntario1
  • Sought-after guest speaker and mentor
  • Collaborates with various organizations, including MusiCounts, The SOCAN Foundation, and Canada's Music Incubator1

Background

Before founding Strut Entertainment, Samantha gained valuable experience in various roles within the industry, including:

  • Retail buyer
  • Artist manager
  • Promotions and event manager
  • General Manager of an entertainment media publishing company1

Samantha Pickard's extensive experience, diverse skill set, and impressive client roster have established her as a respected figure in the entertainment industry, particularly in the Canadian and Australian markets.1

Highlights

Jul 23 · linkedin

Some of the most rewarding aspects of my career is working with music talent and learning from my outstanding peers in the Canadian music industry. I thank them all for their part in my very first Canadian Country Music Association (CCMA) Award nomination. I can't wait to celebrate with you all in Edmonton in September! 💛

May 16 · twitter

We are so excited to welcome #YungLeo to the #StrutFamily! Stay tuned for some awesome new music from this incredible artist coming soon! @believemusic https://t.co/4cWxyLXfsE

We are so excited to welcome #YungLeo to the #StrutFamily! Stay tuned for some awesome new music fro

Related Questions

What are some of Samantha Pickard's most notable achievements at Strut Entertainment?
How has Samantha Pickard's international experience influenced her work at Strut Entertainment?
What brands and artists has Samantha Pickard partnered with at Strut Entertainment?
How did Samantha Pickard transition from retail buyer to artist manager?
What are some of the key campaigns Samantha Pickard has overseen at Strut Entertainment?
Samantha Pickard
Samantha Pickard, photo 1
Samantha Pickard, photo 2
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Location

Toronto, Ontario, Canada