Suggestions
Samantha Pickard
President at Strut Entertainment
Samantha Pickard is an experienced entertainment industry professional who serves as the President of Strut Entertainment, a company specializing in public relations, promotions, and event management.14 With over 34 years of industry experience, Samantha has established herself as a versatile and accomplished leader in the field.13
Career Highlights
Samantha has been at the helm of Strut Entertainment for the past 18 years, overseeing numerous PR, marketing, event, and project campaigns.2 Her expertise spans various areas, including:
- Public relations
- Event planning
- Talent management
- Marketing campaigns
- Brand partnerships
Notable Achievements
Throughout her career, Samantha has worked with a diverse range of high-profile clients and brands, including:
- The Rolling Stones 50 Years Tour
- Taylor Swift
- The Weeknd
- Rush
- PUMA
- Carly Rae Jepsen
- Warner Bros Canada
- Universal Music Canada
- The Toronto International Film Festival (TIFF)1
Industry Involvement
Samantha is actively involved in the music and entertainment industry beyond her role at Strut Entertainment:
- Former board member of CARAS (The JUNO Awards) and CMAOntario1
- Sought-after guest speaker and mentor
- Collaborates with various organizations, including MusiCounts, The SOCAN Foundation, and Canada's Music Incubator1
Background
Before founding Strut Entertainment, Samantha gained valuable experience in various roles within the industry, including:
- Retail buyer
- Artist manager
- Promotions and event manager
- General Manager of an entertainment media publishing company1
Samantha Pickard's extensive experience, diverse skill set, and impressive client roster have established her as a respected figure in the entertainment industry, particularly in the Canadian and Australian markets.1
Highlights
Some of the most rewarding aspects of my career is working with music talent and learning from my outstanding peers in the Canadian music industry. I thank them all for their part in my very first Canadian Country Music Association (CCMA) Award nomination. I can't wait to celebrate with you all in Edmonton in September! 💛
We are so excited to welcome #YungLeo to the #StrutFamily! Stay tuned for some awesome new music from this incredible artist coming soon! @believemusic https://t.co/4cWxyLXfsE

