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Samantha Rae Jones

Founder of Little Yellow Bird Apparel

Samantha Rae Jones is the Founder and CEO of Little Yellow Bird Ltd, an ethical uniform and apparel company based in New Zealand.12 She founded the company in 2015 at the age of 25, with a focus on providing sustainable and ethically made corporate workwear.4

Background and Education

Samantha has a diverse background:

  • She grew up overseas, spending time in developing countries, which influenced her perspective on ethical manufacturing.1
  • She served as a Logistics Officer in the Royal New Zealand Air Force for six years.13
  • She holds two master's degrees: one in International Security and another in Engineering Management.34

Career Highlights

  • Founded Little Yellow Bird in 2015, which now supplies over 400 organizations in New Zealand, Australia, and the USA.4
  • Recognized as New Zealand's Young Innovator of the Year in 2017.14
  • Finalist for the Women of Influence Awards in 2017 and 2018.4
  • Winner of the Supreme Award at the 2019 Sustainable Business Network Awards.4
  • Successfully raised half a million dollars via equity crowdfunding in 2019 to grow the company's impact.4

Company Vision

Little Yellow Bird specializes in 100% organic rain-fed cotton products, including t-shirts, hoodies, aprons, and business shirts.2 The company is committed to ethical manufacturing, tracking every item from source to sale and ensuring transparency across the entire supply chain.2

Samantha's vision is to eliminate exploitation in the garment industry, focusing on issues such as child labor and unsafe working conditions.5 Her company aims to be New Zealand's most loved brand for ethically made apparel.2

Highlights

Oct 31 · theorg.com
Samantha Rae Jones - Founder and CEO at Little Yellow Bird
Samantha Rae Jones - Founder and CEO at Little Yellow Bird
Samantha Jones - Celebrity Speakers
Jul 10 · capitalmag.co.nz
Samantha Rae Jones: From air force to sustainable fashion
Samantha Rae Jones: From air force to sustainable fashion
May 21 · pledgeme.co.nz
Little Yellow Bird - PledgeMe
Jun 15 · impactboom.org
Samantha Rae Jones On The Rise Of Social Enterprise ...
Samantha Rae Jones On The Rise Of Social Enterprise ...

Related Questions

What inspired Samantha Rae Jones to start Little Yellow Bird?
How does Little Yellow Bird ensure ethical manufacturing practices?
What are some of the challenges Samantha Rae Jones has faced as a founder?
How has Samantha Rae Jones' background in the military influenced her business approach?
What makes Little Yellow Bird's uniforms different from other corporate apparel companies?
Samantha Rae Jones
Samantha Rae Jones, photo 1
Samantha Rae Jones, photo 2
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Location

Canterbury, New Zealand