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Samantha Zabell

Senior Manager, Audience and Content Strategy at Medium

Samantha Zabell is a content strategy professional with a diverse background in journalism and marketing. She currently serves as the Director of Content Strategy at Duolingo.2 Prior to her current role, Zabell held positions at Medium, including Senior Manager of Audience and Content Strategy from April 2021 to September 2021.2

Zabell's career journey began in journalism, working for publications like Good Housekeeping and Real Simple.1 She transitioned into more marketing-focused roles, including positions at Meredith Corporation and Medium, before joining Duolingo.1 Her experience spans content creation, audience development, and editorial strategy across various digital platforms.

Some key highlights of Zabell's career include:

  1. Hosting a weekly podcast called "Adulthood Made Easy" for Panoply Media from 2015 to 2017.2
  2. Working as a Social Media Manager and Associate Editor at Real Simple magazine.2
  3. Holding senior positions in audience development at Medium and Meredith Corporation.2

Zabell's educational background includes a Bachelor of Science in Journalism from Northwestern University.2 Her diverse experience in both traditional media and digital marketing has shaped her approach to content strategy and audience engagement in her current role at Duolingo.

Highlights

Feb 12 · linkedin

Blink and you missed it on Sunday... but the team did indeed put Duo's butt on the big screen for the #SuperBowl.

Once you're finished scrolling through all of the videos of Taylor + Travis, read about how the 5-second ad came together. It involved: extensive design research into butt curves, someone personally recording armpit farts, and also some brilliant engineering work to get the push and the commercial to sync up to the second. 🍑

Jun 12 · linkedin

Have you ever gone to an 🔥 EXTREME 🔥 to save your Duolingo streak? We want to hear all about it! (Bonus if you have 📸 evidence)

Reply with a 1-line summary and we may reach out to hear more!

Related Questions

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Samantha Zabell
Samantha Zabell, photo 1
Samantha Zabell, photo 2
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Location

New York, New York, United States