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Samarth Bansal

Journalist - IIT Kanpur

Samarth Bansal is a journalist, writer, and programmer based in Mumbai, Maharashtra, India. He is currently the founder and editor of The Plank, a new journalistic magazine set to launch by the end of 2024, which aims to help readers become better citizens.1 Additionally, he leads Media Labs at The Whole Truth Foods, a clean-label food startup in Mumbai.1

Samarth's professional background includes:

  1. Independent Journalist (February 2019 - Present)
  2. Editorial roles at India Today, Hindustan Times, and The Hindu
  3. Data/Investigations Fellow at The Wall Street Journal (April - August 2018)

He holds a BS in Mathematics and Scientific Computing from the Indian Institute of Technology, Kanpur (2011-2015).1

Samarth specializes in long-form stories focusing on the intersection of technology, politics, and policy. His work has appeared in various publications, including The Atlantic, HuffPost India, Livemint, and Quartz.2 He is known for his rigorous, fact-based, and in-depth reportage, often exploring complex systems and engaging in background conversations with insiders to provide comprehensive analysis.2

In addition to his journalism work, Samarth is also skilled in back-end software development and data science, with a focus on the Python stack.2 He recently launched a fortnightly newsletter called The Interval, which explores the truth-seeking process and forces that distort it.3

Highlights

Aug 27 · linkedin

I am hiring a researcher to work with me at The Whole Truth Foods (TWT)— a job where you'll get paid to read. Hear me out. And please help me find the right person for this role.

TWT is a food company. We make good, clean, nourishing food. But TWT is more than just a food company. It's a mission. To rebuild the world's trust in its food.

And content, for us, is mission-critical. Which means content is not content marketing (as it is often assumed). Everything is content. It's in our DNA. It reflects our values: to inform, to educate, to find out the truth (or our best possible attempt at getting there) and tell it in the most creative ways.

Now, I have a stellar video production team (see our Instagram page for our latest work.) And complete autonomy to create whatever we want—as long it serves the mission. We're done being slaves to the algorithm, and we create what we feel deserves creating.

What I'm missing right now is a nerd in my team. Someone interested in food and fitness. Who gets in the flow state when they go down rabbit holes for a question they're curious about. Who loves reading academic papers and nonfiction books—or someone for whom "attention spans are declining" doesn't apply because they really love reading, understanding and thinking from first principles. Who can make phone calls to the right people to figure things out. And then distilling down what they learned in a clear and accessible way.

That's the JD. And if you didn't already notice, it's a JD of a reporter—meaning, at its core, this is a journalistic job. And because I live and breathe journalism, I want someone to do this with me.

This is a full-time position based out of our Bombay head office. The pay scale is 5-7 LPA. If this fits with your financial needs and sounds like a job you'd like to do, please write to me at [email protected].

And yes, do not send me your resume in the email. That's for later. Start with just 600 words: why you think you fit this role (300 words) and the best book you read in the last six months and why you liked it (300 words). We'll take it from there. :)

I'll make sure you've lots of fun (and learning) doing this!

PS: Please share it with someone you know who might fit this?

Aug 24 · linkedin

On Thursday, FSSAI directed food companies to remove claims of A1 and A2 from milk and milk products, calling it misleading. But what is A2 milk and how did this trend appear? Is it really "healthy"?

A short history lesson in this video, and more details in Truth Be Told, the weekly food and fitness newsletter published by The Whole Truth Foods. (Article link in comments.)

Related Questions

What are some of the most impactful stories Samarth Bansal has covered at Independent?
How does Samarth Bansal balance his dual career in journalism and food startup?
What inspired Samarth Bansal to start The Plank magazine?
Can you share more about Samarth Bansal's experience as an Alfred Friendly Press Partners Fellow at the Wall Street Journal?
What challenges has Samarth Bansal faced in his career, and how has he overcome them?
Samarth Bansal
Samarth Bansal, photo 1
Samarth Bansal, photo 2
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Location

India