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Samir Husain
Founder and CEO at Cenango
Samir Husain is a seasoned entrepreneur and technology leader based in the Miami-Fort Lauderdale area. He is the Co-Founder of WAGMIYachtclub.io, a venture he has been involved with since January 2022. This platform focuses on creating unique experiences within the digital and cryptocurrency space, particularly appealing to yacht enthusiasts and the broader Web3 community.
Professional Background
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Founder & CEO at Cenango: Since July 2003, Samir has led Cenango, a custom software development company. His work involves helping clients transition their legacy systems to modern web and mobile technologies, emphasizing quick and cost-effective project delivery. Under his leadership, Cenango has grown to serve over 700 clients globally.
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CTO Roles: He has held several Chief Technology Officer positions, including at Healthcare Technology Systems and Klytoz Inc., where he managed product development and design teams, focusing on scalable architecture and user experience.
Educational Background
Samir holds a Bachelor of Science in Business Administration (BSBA) in Marketing from PennWest Clarion (1996-1998) and an MBA in Marketing from Clarion University of Pennsylvania (1998-2000).
Skills and Expertise
Samir possesses extensive experience in:
- Software development
- Project management
- E-commerce solutions
- Technology strategy
His entrepreneurial mindset allows him to tackle diverse technology challenges across various industries effectively.
Highlights
There's a quiet ongoing war between Apple and Facebook and as a result your brand/business is "ᴄᴏʟʟᴀᴛᴇʀᴀʟ ᴅᴀᴍᴀɢᴇ". 💣💥
In 2015 Apple announced that it was going to introduce ad blocking software on the iPhone.
This was a very significant move, as users could opt out of Google and Facebook's tracking pixels.
Facebook and Google use these tracking pixels to serve relevant ad content to a user.
Ad targeting or retargeting was extremely cheap and accurate.
These pixels are like Hansel and Gretel's trail of breadcrumbs strewn across the internet. 🍞🍞🍞
Facebook could follow a user's breadcrumbs and serve ad content on the Facebook App. Highly targeted and accurate. 🎯
The good old days of digital ads are gone. Ad targeting accuracy is down, only a fraction of your audience may see your ad.
Ad costs have gone up and return on ad spend (ROAS) has gone down. 📉
Your business is the casualty in this war. 🧟♂️
It doesn't have to be this way.
Native mobile apps offer a direct path to your customers.
Rich in-app notifications push notifications are free, like the one in this post.
Combine this with AI and you can send your users content that they would love to see and consume.
Yes it does need some work upfront, but like planting a seed, once it starts to grow, it will keep on growing.
Have you considered a native mobile app for your brand?
#mobileappdevelopment #d2cmarketing #pushnotifications
How to know when it’s time to upgrade your e-commerce app.
This may sound trivial but it’s true - the reviews will tell you.
Your customers love your brand and products, but they keep getting frustrated by the terrible app experience.
Let us unpack this review and break down the frustrating parts:
1️⃣ Complex app navigation - too many steps to complete a transaction.
2️⃣ Image quality - what worked on the web won’t be enough for an app.
3️⃣ App crashes - there are many reasons why an app can crash. Capture logs to find out the root cause.
E-commerce apps depend on a backend system to feed them data.
If the backend system is slow or outdated, the app is going to be slow as well.
Can the existing code be updated ?
Programmers use frameworks to help them organize and code an app.
A framework is a set of code developed by a programmer. These code sets could have thousands of lines of code.
If there are bugs or defects in the frameworks, these could affect your app as well.
These frameworks can get outdated when the creators and contributors stop maintaining them.
If the app uses outdated code or frameworks - it is time to upgrade. 🏥
Patching a faulty system is like trying to plug holes in a rusty ship. ⛴️
You will run into new holes very soon. 💦
If you need help evaluating your code sets, leave a comment below.
#ecommerceapp #mobileappdevelopment #shopifyplus
