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Sampurna Ghose
BITSoM - Ex - Mattel, Disney, Viacom - Ashoka University, MICA, St. Xavier's College, Kolkata
Professional Background
Sampurna Ghose is a highly skilled professional with over five years of experience in diverse corporate settings across various industries and countries. Throughout her career, she has demonstrated a unique blend of strategic media and entertainment marketing, communications, and business development expertise. Her ability to thrive in dynamic environments while meeting objectives within stringent timelines is a testament to her exceptional professional capabilities.
Sampurna's journey has seen her take on significant roles in prominent organizations. As the Manager of Outreach at BITSoM, BITS School of Management, she has been instrumental in fostering connections and establishing partnerships that enhance the institution's visibility and community engagement. Her previous role as Co-Creator at Purple Speaks allowed her to tap into her passion for communication and storytelling through blogging, while her time as Co-Founder of Project Democracy further solidified her commitment to impactful social initiatives.
Sampurna has also made waves in the field of outreach and strategy during her tenure at the Centre for Social Impact and Philanthropy (CSIP) at Harvard Business School, where she served as the Lead Outreach Strategist for SNMI. Her background in sales and marketing is complemented by experience in licensing at industry giants such as Mattel and The Walt Disney Company, where she enhanced brand visibility and consumer engagement through innovative marketing initiatives.
Education and Achievements
Sampurna Ghose's academic credentials reflect her strong foundation in both business and liberal arts. She began her educational journey at Pratt Memorial School, excelling in her ICSE examinations with a remarkable 90%. She later pursued her Bachelor of Business Administration (BBA) at St. Xavier's College (Autonomous), Kolkata, where she graduated with an impressive 75.23% and a four-point GPA.
Her passion for further education led her to Ashoka University, where she completed a Post Graduate Diploma in Liberal Arts through the Young India Fellowship. This program, which focuses on interdisciplinary studies, allowed her to integrate her interests in the humanities with her professional aspirations, achieving a commendable 3.5 GPA.
Sampurna further advanced her academic qualifications with a Master's Degree in Sales and Marketing Management from MICA, where she graduated with a notable 3.7 GPA. MICA is known for its rigorous curriculum and its focus on preparing future leaders in marketing, providing her with invaluable skills that she applies in her roles today.
Skills and Interests
Sampurna is an enthusiastic learner and a dedicated team player. Her intrinsic interest in new media and multi-disciplinary research is complemented by her exceptional analytical skills and keen attention to detail. She adapts seamlessly to diverse practices and processes, making her a valuable asset in any organization. Her proven ability to lead and collaborate with teams under tight deadlines showcases her adeptness in managing complex projects that require strategic thinking and meticulous execution.
In her free time, Sampurna continues her journey of learning and discovery, engaging in activities that enrich her understanding of contemporary issues in media, communication, and business. Her commitment to personal and professional growth is reflected in her proactive approach to knowledge acquisition and skill enhancement, making her a versatile and adaptive professional in the ever-evolving landscape of marketing and communications.
