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Samra Hanson
Marketing I The Anti - ServiceNow Elite Partner
Professional Background
Samra Hanson is an enthusiastic and results-driven sales, marketing, and business development leader with over 17 years of successful experience in the fast-paced, ever-evolving sector of information technology. With a specialization in commercial organizations, she has carved a niche for herself by developing, packaging, and executing innovative strategies that not only aim to enhance the effectiveness of her team but also focus on delivering positive and measurable outcomes for the companies she works with. Her career is built on a strong foundation of strategic awareness and an acute understanding of tactical strengths, which she leverages to drive incremental revenue, boost profitability, and expand market share for the organizations she collaborates with.
Throughout her career, Samra has held several prominent positions, showcasing her ability to adapt and excel in various roles while continuously delivering results. Her experience spans different facets of sales and marketing, primarily emphasizing demand generation, go-to-market strategy development, and managed services within the information technology sector. Samra's hands-on leadership style aims to align teams towards shared goals, fostering an environment that is conducive to growth, innovation, and success.
Education and Achievements
Samra's educational journey began at Gwinnett Technical College, where she pursued an Associate degree in Applied Technology with a major in Marketing Management. This foundational education played a crucial role in shaping her understanding of marketing principles and preparing her for the dynamic world of business development. Her academic background laid the groundwork for her impressive career trajectory in the information technology landscape.
Notable Positions
Director of Marketing at The Anti
In her capacity as Director of Marketing at The Anti, Samra took charge of leading innovative marketing strategies that significantly enhanced brand visibility and engagement. Her leadership was instrumental in the development and execution of campaigns that resonated with target audiences and drove brand loyalty.
Senior Account Executive at Cybriant
As a former Senior Account Executive at Cybriant, she played a pivotal role in driving sales and fostering client relationships, ensuring that customers received the highest level of service and support. Samra's commitment to understanding client needs enabled her to craft tailored solutions that not only met but often exceeded expectations.
Account Executive for GA/FL Territory at Unitiv
In her position as Account Executive in the Georgia/Florida territory for Unitiv, she demonstrated exceptional capabilities in managing client portfolios and fostering strategic partnerships, which enabled her to expand Unitiv's reach and influence within the competitive IT market.
Co-Owner & VP at Superior Controls, dba Superior Home Automation
Samra's entrepreneurial spirit is evident from her time as Co-Owner and Vice President at Superior Controls, where she was at the forefront of integrating technology into home automation solutions, showcasing her ability to innovate and drive business growth in newly emerging sectors.
Senior Account Manager at Vernon Technology Solutions
In her role as Senior Account Manager at Vernon Technology Solutions, Samra was responsible for managing high-profile accounts and ensuring that service delivery was optimized, ultimately contributing to retained clients and long-term relationships.
Account Manager at Rush Computer Rentals
With a strong focus on client success at Rush Computer Rentals, Samra developed strategies to meet fluctuating demands for computer rental services, ensuring a steady stream of business and client satisfaction.
Ground Marshall and Customer Service Manager / Marketing Assistant / Corporate & Private Flight Attendant at Air BP Atlanta
Early in her career, Samra gained valuable experience while working at Air BP Atlanta, where she honed her customer service skills, showcasing her ability to manage logistics while ensuring a seamless experience for clients. The breadth of her roles there helped her understand various aspects of service delivery, enhancing her marketing and sales strategies in subsequent positions.
Achievements
Throughout her career, Samra has been recognized for her ability to develop and implement successful go-to-market strategies that lead to increased revenue and market share. Her impressive work in demand generation has often resulted in significant growth for the companies she has been a part of. Her innovative approach to business development not only allows her to seize market opportunities but also empowers her teams to thrive under her guidance. Moreover, her diverse experiences across various functions in business have provided her with insights and knowledge that uniquely positions her as a leader in the competitive landscape of IT sales and marketing.
Samra Hanson's career exemplifies a blend of leadership, innovation, strategic planning, and a deep commitment to excellence. Her proven track record in sales and marketing within the information technology sector underscores her ability to drive business success, while her dedication to her teams and clients has earned her a reputation as a trusted and effective strategist. As she continues to grow in her professional journey, Samra remains passionate about developing strategies that push boundaries and facilitate success, making her a valuable asset to any organization she is a part of.
