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Samuel Fillon
CEO | Sommelier du Parfum
Samuel Fillon is a professional who specializes in providing unfair advantages to composition houses and fragrance brands, such as Estée Lauder and Puig, through the strategic utilization of data and machine learning. He is known for empowering consumers with AI-powered fragrance advisory services that are deemed too good to be true. Samuel can be reached at samuel[at]sommelierduparfum[dot]com, and he prefers to meet over morning coffee. He pursued his education in Cursus Ingénieur, Economics, Management, and Finance at École nationale des ponts et chaussées, as well as School of Engineering at The University of Tokyo. Previously, he held leadership roles such as Chief Executive Officer at Omniscent.ai, Founder and CEO at Sommelier du Parfum, and Analyst at Avolta Partners.
Highlights
"😲 Wait, that biased?"
When I first started working in fragrance, years ago, I was shocked to see how consumer testing was well… everywhere.
On paper, it sounds great – I mean, the market is always right, so asking the market what it thinks is the thing to do.
Isn’t it?
So far so good. But let’s talk about the method instead.
When I explained a fellow engineer friend how these tests were conducted, he started laughing as we counted all the biases: 📍 Location bias: Recruitments are made at 1 or 2 locations (like Galeries Lafayette in France) 🚶 Idleness bias: Recruitments happen typically in the middle of the week (your target respondents don’t have a job?) 💰 Incentive bias: The incentive is minimal to keep costs low, so only people who value an hour of their time ~ 10 to 15€ are recruited
To make things even worse, people conducting those interviews are low-compensated, low-trained and incentivized by the number of interviews conducted (bye bye quality).
Everyone in the industry knows those methods are far from great but « hey, there are no other options out there »
With OmniPulse, we want to set the bar for fragrance testing to great and beyond: ✅ By removing the recruiting biases as we select and screen people online ✅ By ensuring that interviews are conducted in the best conditions possible ✅ By engaging with respondents in the comfort of their home, in a fun and interactive manner, far away from boring scripted interviews
After conducting multiple tests, we have refined our methods until reaching unprecedented predictive accuracy and now create video interviews with AI-assisted emotional recognition – and that’s just the beginning 🚀
📩 DM me for more info – Our team of fragrance experts and AI engineers and PhDs are happy to discuss your testing projects.
👇 Link to the OmniPulse website in comments!
De l'IA pour le parfum, mais quelle idée ? 😅
Design, systèmes de recommandation, IA générative… on rentre dans le vif du sujet avec Marc Sanselme dans Data Driven 101 !
Liens de l’épisode en commentaire 👇
Bravo Marc pour Data Driven 101 : pour ceux qui ne connaitraient pas encore, je recommande notamment les super épisodes avec :
Guillaume Lample (Mistral AI) Stanislas Polu (OpenAI, Dust)
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
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