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Samuel Hess

Running experiments in online shops & on myself | Boosted sales by > €150M for 85+ brands like SNOCKS, Purelei, Giesswein | Co-Founder @Drip Agency

Samuel Hess is the Co-Founder and Chief Experimentation Officer at DRIP, a leading A/B testing company in the DACH region.

With a focus on making mistakes to improve and a motto of #LessEgoMoreData, Samuel emphasizes the importance of learning from failures for growth.

Under his leadership, DRIP has conducted over 2,500 A/B tests for renowned brands, resulting in €150 million in additional revenue over the past 4 years.

Samuel's educational background includes studying A/B testing and Facebook Ads at CXL, plus completing his Abitur and being an exchange student at Annville Cleona High School.

His previous roles include being the Founder & Chief Experimentation Evangelist and the Managing Director at DRIP Agency, as well as the Founder & Managing Director at Rhino GmbH.

Highlights

Sep 4 · linkedin

I've uncovered a MAJOR misconception about "Shop the Look" features...

Many brands assume adding curated outfit suggestions will boost conversions and revenue.

Here's the typical scenario:

✅ Add a "Shop the Look" section to product listing pages (PLPs) ✅ Higher AOV's & same CR

We put this to the test ourselves.

The results were... let's say pretty interesting:

→ No significant impact on ARPU overall → Slight decrease in ARPU on mobile (-1.87%) → Slight increase on desktop (+6.80%), but not statistically significant.

So what's the REAL takeaway?

"Shop the Look" features aren't a silver bullet.

Here's why:

1️⃣ Relevance is key Users may not find curated looks tailored enough to their tastes.

2️⃣ Paradox of choice More options can lead to decision paralysis rather than motivation to buy.

3️⃣ Device matters Desktop users saw all looks at once, reducing cognitive load. Mobile users had to scroll, potentially increasing friction.

4️⃣ Individual preferences Customers might prefer mixing and matching items themselves rather than adopting pre-made looks.

Want to dig deeper into the psychology of product presentation and user behavior?

Follow Samuel Hess for more CRO tips and insights.

Sep 2 · linkedin

Here are 75 Original A/B-Tests for $70,000,000+/year brands🚀

Feels wrong giving these out for free...

I spent over 150 hours doing tests ideas for these Top 1% Brands.

𝗦𝗼 𝗺𝘂𝗰𝗵 𝘄𝗼𝗿𝗸 𝘄𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝘀𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗲𝘀, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴: ✅Analyzing Facebook ads and angles ✅Going through our 2500 A/B Test ✅Checking Win Probability ✅Analyzing competitors ✅Scraping reviews

Someone recommended I share these and... at first I was hesitant.

But ideas are meant to be shared, "𝗔 𝗺𝗶𝗻𝗱 𝘀𝘁𝗿𝗲𝘁𝗰𝗵𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗶𝗱𝗲𝗮 𝗻𝗲𝘃𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻𝘀 𝘁𝗼 𝗶𝘁𝘀 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝘀𝗶𝘇𝗲."

I figured I might as well share my ideas publicly.

If you have an e-comm website, you will definitely benefit from them.

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸'𝘀 𝗶𝗱𝗲𝗮𝘀:

  1. Like this post.
  2. Comment "Sharing is Caring" or "Goldmine".

and i'll sent it to you ✨

#ecommerce #shopify #conversions

Samuel Hess
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Location

Mannheim, Baden-Württemberg, Germany