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Samuel Hulick

User Activation | Turning signups into revenue

Samuel Hulick is a seasoned professional known for his unrelenting passion for self-serve SaaS solutions. With a rich background in various organizations, Samuel has honed his expertise in user activation, growth, and customer success.

As the former Founder and Activation Consultant at UserOnboard, Samuel demonstrated his knack for understanding user behaviors and optimizing onboarding processes. Prior to this role, he served as the Director of User Activation at Chess.com, where he played a crucial role in enhancing user engagement strategies.

Samuel's proficiency in driving growth and activation is further highlighted by his tenure as the Interim Senior Growth Activation at Amplitude and as a Growth Intern at Drip. His skills in user experience design were showcased during his time as a UX Lead at The Good.

Having a diverse professional background, Samuel also founded Portland Web Studio and StylusCity.org, emphasizing his entrepreneurial spirit and leadership capabilities. Additionally, his experience as the Customer Success Lead at Cloudability underscores his dedication to ensuring customer satisfaction.

Samuel Hulick's extensive experience across multiple domains makes him a versatile professional well-versed in user onboarding, growth strategies, and customer-centric solutions.

Highlights

May 23 · linkedin

I get so worked up when I see these dippy takes about friction being "good" for onboarding.

Friction is the force that holds people back from doing what they're trying to do.

Friction, by definition, can't improve your onboarding.

I think what people REALLY mean is "it's ok to add extra guidance to your onboarding, even if it comes at the expense of adding some friction."

Which MIGHT be true, if you can actually create a system for guiding users to value. Most companies can't. They just force users to look at stuff, and assume everything clicks from there.

It's lazy and reckless to say "friction = good" imo.

This is how we wind up with onboarding sequences full of Clippy steps.

Samuel Hulick
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Location

Portland, Oregon Metropolitan Area