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Samuel Keene
Stealth Project 😤 - Marketing Executive
Samuel Keene is a high-energy marketing leader in the entertainment and consumer electronics industry, specializing in developing challenger brands and launching big ideas.
With fifteen years of experience, Samuel has held key roles at renowned companies such as Red Bull, NASCAR, Margaritaville, and Xperi (DTS, TiVo, IMAX Enhanced, HD Radio), demonstrating his prowess in marketing and digital strategy.
He has a strong track record of accomplishments like pioneering Red Bull's gaming and esports program, leading digital initiatives for Red Bull Stratos, driving NASCAR's social media presence, and spearheading market transformations.
Currently serving as the interim head of marketing at Xperi Corporation, Samuel leads a global team across various marketing functions, showcasing his leadership skills and strategic acumen.
Outside of work, Samuel is a dedicated triathlete, Boston qualified marathoner, and tech enthusiast.
His educational background includes a BA in Advertising with an emphasis in Marketing from Pepperdine University, as well as studies in Spanish Language and Literature at Baxter Institute and Centro Linguistico Conversa.
Throughout his career, Samuel has held key positions such as VP of Marketing, Senior Director of Integrated Marketing, Head of Digital Marketing, Regional Marketing Director, and more at esteemed organizations.
Driven by a passion for excellence and continuous learning, Samuel Keene is a versatile marketing professional with a rich background in the industry.
Highlights
Anyone happen to catch the news this morning?! Our Sprecher Brewery sodas were featured during a segment on the TODAY SHOW, highlighting small beverage companies having fun online.
In our case, it's a "mystery box" of sodas merchandised on our website where consumers receive 12 handpicked sodas from any of our brands. As a bonus, we made them some custom labels for the show (seen below).
How has this impacted sales? My favorite stat with these types of initiatives is the "First time customer", which has been 82% of sales today. Tons of people trying Sprecher for the very first time!
I can’t believe I’m actually typing this: Juvee is available NOW, NATIONWIDE at Target!! ✅ 1,086 stores ✅ 49 states ✅ $2.79 per can
