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Samy Chehaly

Global Head of Sales cashback business unit chez Global Savings Group

Professional Background

Samy Chehaly is a seasoned professional in the digital marketing and traffic acquisition arena, boasting over ten years of experience that spans various high-impact roles across the industry. Currently, he serves as the Head of Sales & Sales New Business for France and the European Union at iGraal, where he excels in developing strategic partnerships and leading the account management team to achieve superior results. His expertise is not only evidenced by his role at iGraal but also by his previous position as the Global Head of Sales for the cashback business unit at Global Savings Group.

Throughout his career, Samy has demonstrated a unique talent for managing diverse client portfolios across multiple sectors, including fashion, retail, travel, and finance. The breadth of his experience in online campaign management encompasses various channels such as SEM (Search Engine Marketing), display advertising, emailing, and affiliate marketing, showcasing his comprehensive understanding of digital marketing strategies.

Samy's diverse capabilities also include a notable proficiency in affiliate marketing, where he has gained significant expertise in Cost Per Acquisition (CPA), Cost Per Lead (CPL), and Cost Per Click (CPC) models. He is well-versed in utilizing networks, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms, enabling him to navigate the complex landscape of digital marketing effectively. His approach focuses on data-driven results, ensuring that campaigns not only reach but also resonate with target audiences.

Education and Achievements

Samy Chehaly’s educational foundation is grounded in a robust understanding of marketing and commerce. He studied for his MBA specializing in Digital Marketing and Commerce at MCI - Marketing Commerce sur Internet, equipping him with advanced knowledge and skills necessary to thrive in a competitive digital landscape. Prior to this, he earned a Bachelor of Commerce (B.Com.) in Marketing and Commerce from EMLV - École de Management Léonard de Vinci, further reinforcing his expertise in commercial strategies and practices.

His educational journey began at Saint Joseph de Reims, where he laid the groundwork for his future endeavors in the field of business and marketing.

Notable Achievements

Throughout his impressive career, Samy has not only held significant positions but has also consistently driven impressive outcomes in various companies. As the Group Head of Publisher Development and later as Publisher Director at Tradedoubler, he was instrumental in expanding the company’s affiliate network and developing relationships that fueled growth opportunities. His work as an Account Director at RetailMeNot, Inc. further solidified his reputation as a leader capable of delivering impactful marketing solutions.

Moreover, as a Senior Account Manager at Tradedoubler, Samy showcased his ability to manage high-stakes client relationships effectively, ensuring client satisfaction while achieving sales goals. He began his professional journey with roles such as eMarketing Project Manager at Nextedia and Affiliate Manager at e-business.info, where he first honed his skills in digital marketing strategies and affiliate programs.

Samy Chehaly continues to be a driving force in digital marketing and traffic acquisition, helping businesses unlock their potential through innovative strategies and dedicated management. His rich blend of experience, education, and leadership makes him a valuable asset to any organization, inspiring those around him to achieve shared goals in the digital economy.

Related Questions

How did Samy Chehaly develop his expertise in digital marketing and traffic acquisition?
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In what ways has Samy Chehaly contributed to the growth of client portfolios in various sectors like fashion and finance?
What role does Samy Chehaly's educational background play in his success in international business development?
Can Samy Chehaly share insights on managing sales and account management teams to optimize performance?
Samy Chehaly
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Location

Paris Area, France