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Sandeep Gyanchandani
Global - Digital Compliance ( Senior Manager ) at Diageo
Professional Background
Sandeep Gyanchandani is a seasoned digital marketing professional with more than 10 years of experience in the industry and 8 years of leadership experience guiding both his own teams and extended teams. His expertise encompasses a multitude of sectors including digital and media strategy, asset creation, product management, data analytics, and performance marketing. His passion lies in bridging the gap between marketing and technology, allowing him to thrive at the intersection of the two fields. Sandeep's career path is a testament to his versatility; starting as a medical aspirant before turning to engineering and eventually finding his niche in marketing. He believes in the mantra of “Keep the pot boiling & brimming,” signifying his proactive approach towards ensuring ongoing progress and innovation in his work.
In his current role as the Senior Manager for Digital Marketing Compliance at Diageo, Sandeep has carved a niche in the start-up ecosystem. He has been dedicated to delivering low-cost, high-impact marketing solutions, demonstrating his ability to drive significant savings—such as a demonstrated savings of £200,000 and a 10% improvement in various metrics. His philosophy recognizes the importance of people management and the significance of skills in fostering team cohesion and performance, all while ensuring that diversity remains a core value in the workplace.
Sandeep has also made notable contributions to organizational performance, achieving impressive results such as a 6% turnover growth, a 35% increase in Net Promoter Score (NPS), a staggering 187% jump in profits, and maintaining 100% team retention, which speaks volumes about his savvy in driving productivity and employee satisfaction.
Education and Achievements
Sandeep holds an impressive academic background, having graduated with a Bachelor’s degree in Electronics Engineering from Nagpur University, where he was ranked second in his class. His quest for knowledge continued as he pursued a Master of Business Administration (M.B.A.) in Marketing from the prestigious Jamnalal Bajaj Institute of Management Studies, which is recognized as one of the top 10 management institutions in India. Sandeep has achieved certification in various facets of digital marketing, underlining his commitment to continuous learning in a rapidly changing field. Additionally, he boasts an impressive 8.5 score on the IELTS examination, indicative of his strong communication skills.
Sandeep has enhanced his leadership acumen through extensive training in leadership skills, organizational skills, and team management, contributing to his recognition as a proactive and innovative mind in the business world. His journey through prestigious companies has very well-equipped him to handle the complexities of marketing in today’s digital landscape. His prior roles included management positions at ITC Limited, where he not only cultivated his skills in digital marketing but also gamed experience as a senior software engineer at Wipro Technologies, working on digital marketing assets.
Professional Experience
Sandeep is currently making significant strides at Diageo, a global leader in alcohol beverage production. As a Senior Manager in Digital Marketing Compliance, he ensures that digital marketing practices adhere to industry standards while seamlessly integrating compliance into marketing strategies. His previous experience as a Senior Manager of Digital & Marketing at the same organization laid the foundation for a successful transition onto his current role, where he's continuously innovating digital strategies that push the envelope.
Prior to Diageo, Sandeep demonstrated his capabilities at ITC Limited, where he served as the Manager of Digital Marketing and CRM. His early career trajectory began with an impactful stint in management training at ITC Ltd., further solidifying his understanding of the connection between marketing and consumer behaviors. Through these roles, he has not only built his technical skill set but has also learned the value of mentorship and professional development, both for himself and those he manages.
Sandeep's journey has also enriched him with an understanding of the intricate relationship among technological advancements, consumer behavior, and effective marketing strategies. His multifaceted experience has prepared him for senior digital marketing roles, as he continues to seek new opportunities to contribute his extensive knowledge and expertise.
Achievements
Throughout his career, Sandeep has championed initiatives that have yielded significant results. His strategic mindset and innovative approach have powered substantial growth in key performance metrics. Achieved savings are not mere numbers; they reflect his keen ability to optimize marketing spend while enhancing effectiveness—saving 200,000 GBP and improving metrics by 10% is not only an achievement but also a testament to his forward-thinking approach.
Sandeep’s role in increasing organizational performance is remarkable. The 6% turnover growth demonstrates his effective strategy in retaining top talents. Achieving a 35% increase in NPS embodies successful customer satisfaction and loyalty efforts. The 187% jump in profits signifies his capability in driving substantive business growth through smart, data-driven marketing techniques. His focus on employee retention (100%) underscores his commitment to fostering a positive work environment that nurtures talent and promotes teamwork.
Conclusion
Sandeep Gyanchandani's journey through the world of digital marketing is as inspiring as it is impressive. His academic achievements, coupled with a wealth of practical experience across leading organizations, position him as a valuable asset in any high-stakes marketing environment. With a keenness for utilizing technology to innovate and optimize strategies, Sandeep is poised for leadership in senior digital marketing roles. His passion for continuous learning and exceptional people management skills promise to drive further success as he seeks to take on new challenges in his career journey.
Sandeep's interests extend beyond the professional realm, as he is also a home cook and a big fan of Bollywood, reflecting a well-rounded personality that embraces creativity and culture. He actively seeks to connect with like-minded professionals and expand his network, ensuring that he remains at the forefront of industry trends and best practices. Sandeep looks forward to connecting with others in the field, solidifying collaborations that lead to shared success.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.