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Sander Buitelaar

SaaS Product Marketing Consultant | PMA Ambassador

Sander Buitelaar is a results-driven product marketer with experience in B2B SaaS, currently working as a SaaS Product Marketing Consultant and a PMA (Product Marketing Alliance) Ambassador.12 His LinkedIn username is sanderbuitelaar.2

Buitelaar's marketing journey began with an internship at Google's European HQ in Dublin, where he gained experience in search engine marketing.1 He then worked at a digital media agency in London, managing ad campaigns for Google and other tech companies.1 In 2015, he moved to the Bay Area to pursue his goal of working in tech marketing and completed his MBA.1

Since then, he has worked in various marketing roles at B2B SaaS companies of different sizes, including Zendesk, Segment, Tray.io, RudderStack, and most recently UpGuard.1 However, he was impacted by a company-wide layoff at RudderStack.1 He is currently looking for a new opportunity in product marketing.1

Some of his career highlights include:

  • Creating over 50 integration landing pages at RudderStack.1
  • Generating $1M+ in pipeline for Tray.io with a product demo webinar series.1
  • Implementing a sales enablement platform at Segment that drove a 20% faster time to onboard.1
  • Managing Zendesk's annual customer conference in Mexico City.1

In previous roles, Buitelaar has1:

  • Launched product features and led sales enablement and competitive intelligence at RudderStack.
  • Created collateral for the sales team and implemented a sales enablement platform at Tray.io.
  • Supported Segment’s Revenue Summit in 2018 and 2019.
  • Supported Zendesk's launch into the Mexican market and spearheaded Zendesk's annual user conference in Mexico City.
  • Managed over $1M+ in digital media for Google, HP, and Low Cost Holidays while working as a Media Planner at Essence in London.

Highlights

Jan 16 · upguard.com
Toby Roger - UpGuard
Oct 12 · productivepmm.com
Senior Product Marketing Manager | UpGuard - Productive PMM

Related Questions

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How did Sander Buitelaar's experience at Google influence his marketing career?
What are Sander Buitelaar's future goals in product marketing?
Sander Buitelaar
Sander Buitelaar, photo 1
Sander Buitelaar, photo 2
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Location

San Francisco Bay Area