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Sandra Easton

Marketing Manager at IBM - Retired

Sandra Easton, a seasoned marketing expert, brings over 18 years of experience in leading projects for a Fortune 50 Company and its key partners.

With a strong strategic and creative acumen, Sandra specializes in alliance marketing, sales enablement, and communications, demonstrating proficiency in various areas such as alliance and product marketing management, team leadership in complex settings, integrated marketing program development and execution, as well as cross-functional marketing event representation.

Her expertise extends to managing the delicate balance between cooperation and competition in partner relationships, negotiating legal agreements to enhance organizational partnerships, creating impactful enablement materials, and crafting compelling web and social media content to engage diverse audiences effectively.

Furthermore, Sandra is adept at simplifying complex technical information for non-technical audiences, showcasing her strong communication skills and ability to bridge technical and non-technical realms seamlessly.

Educationally, Sandra attended Nathan Hale High School for her high school education and furthered her studies at The University of Tulsa, underscoring her commitment to continuous learning and personal growth.

Her professional journey includes roles such as Global Alliance Marketing Manager at IBM, where she successfully navigated the dynamics of alliances and partnerships, and Marketing Manager, demonstrating her comprehensive understanding of marketing strategies and tactics.

In summary, Sandra Easton is a dedicated marketing professional with a wealth of experience, skills, and knowledge in alliance marketing, sales enablement, communication, and strategic planning, making her a valuable asset in the corporate realm.

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Location

Raleigh, North Carolina, United States