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Sandra Kruijt
Owner Priorities (2004) - Management consultant - Executive coach - Priorities at Work Programme - Masterclass Targets en Werkwaarden - Leadership - C-suite executives, Professors, Directors, Lawyers
Professional Background
Sandra Kruijt is a seasoned management consultant and executive coach, renowned for her expertise in helping C-suite executives, directors, managers, professors, and professionals in various fields navigate the complexities of balancing their responsibilities effectively. Since establishing her company, Priorities, in 2004, Sandra has passionately guided her clients in optimizing their workflows and achieving exceptional results without the burnout that often accompanies high-pressure environments.
Through her unique coaching methodology, Combining a kickstart coaching approach with her comprehensive Priorities at Work Program, Sandra has successfully empowered individuals and teams to significantly reduce their working hours while still meeting and exceeding their organizational targets. She understands the inherent challenges posed by work-life balance, particularly among professionals who juggle demanding careers, personal responsibilities, and the unpredictable nature of life events.
Sandra's innovative approach begins with intensive in-company assessments and coaching. These sessions help clients swiftly transition to more efficient work habits, laying the groundwork for sustained improvement implemented throughout the subsequent months of the Priorities at Work Program. Her clientele includes prominent institutions such as ASR Schadeverzekering/De Amersfoortse, Rabobank, Erasmus MC, Ikazia Hospital, and Museum Boijmans van Beuningen, reflecting her extensive influence across various sectors.
Education and Achievements
Sandra's academic background includes a Master of Law degree with a focus on Business Law and Civil Law from the prestigious Erasmus Universiteit Rotterdam, where she honed her legal expertise that serves her clients well in her coaching practice. Additionally, Sandra pursued studies in Beroepsopleiding Advocatuur through the Nederlandse Orde van Advocaten, which further enriches her understanding of legal frameworks in business. Although not completed, she also engaged in DEA Théorie du Droit et Sciences Judiciaires at Université du Droit et de la Santé (Lille II), demonstrating her commitment to advancing her knowledge and skills.
Throughout her career, Sandra's contributions have been recognized through various leadership roles, including serving as a member of the management team and corporate human resources manager at AND International Publishers N.V., as well as holding human resource management responsibilities at AND Data Ireland Ltd. Her tenure as a lawyer at Ortelee c.s. Advocaten & Procureurs provided Sandra with a solid foundation for her current focus on management consulting and coaching.
Notable achievements in her career include the founding and continuous growth of Priorities, where she has developed impactful programs such as the Masterclass on Targets and Work Values, and her initiatives in developing the Priorities at Work Ebook—"9 Werkende Oplossingen voor Werkdruk"—which offers practical solutions to managing workload and stress.
Achievements
As a public speaker and workshop facilitator since 2006, Sandra has effectively engaged audiences with her insights on leadership, work-life balance, and stress prevention strategies, making significant contributions to personal and professional development in various sectors. Her prolific writing, exemplified by her Sandra Blog, which has been providing advice on work-life balance since 2009, showcases her dedication to addressing psychosocial workload issues, leadership strategies, and burnout prevention—a testament to her commitment to her clients’ well-being.
Sandra Kruijt’s bilingual abilities (Dutch and English) further enhance her reach and effectiveness in connecting with diverse audiences, underscoring her versatility as both a consultant and coach.
In summary, Sandra Kruijt stands out as an exemplary figure in management consulting and coaching, consistently delivering valuable insights and practical solutions to enhance productivity and work-life balance for executives and professionals. Her profound understanding of workplace dynamics, coupled with her legal expertise and coaching strategies, makes her an invaluable resource for organizations seeking to thrive in today’s fast-paced environment.
