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Sandy Sidhu
Facebook Ad Strategist
Sandy Sidhu is an accomplished Online Marketing Strategist and the founder of Sandy Sidhu Media, where she specializes in helping entrepreneurs and small business owners enhance their online marketing efforts. Her focus areas include social media, email marketing, Facebook ads, landing pages, and webinars, aimed at connecting clients with their ideal audiences.12
Background and Experience
Before establishing her own consultancy, Sidhu spent a decade in the high-tech industry, gaining experience in various roles such as tester and developer. This technical background informs her strategic approach to digital marketing.45 She is recognized for her ability to ignite ideas and develop effective marketing systems tailored for diverse clients, from coaches to creatives.13
Educational Qualifications
Sandy holds a Bachelor of Engineering, which underpins her analytical skills in marketing strategy.
Through her work at Sandy Sidhu Media, she continues to empower businesses by leveraging her expertise in digital marketing to drive growth and engagement online.
Highlights
🎯 I get asked often about Facebook ad targeting..especially since many of the options are no longer available.
What does that mean?
It means we need to get creative.
Case in point, a client approached me about a running a campaign for an masterclass targeting moms who have had a c-section and want to "ditch the pouch" even years after the fact.
Super specific, right?
For a Mom who wants to lose her c-section pouch, that could mean she's already working out and into an active-lifestyle- which is also ties into my client's offer.
What lifestyle brands could we target? Peloton, Soul-Cycle, Lululemon are all still available options.
Here's where we landed (below).
I'm also a big fan of keeping it simple, testing and looking at the data- what's the click through rate, how is the landing page performing etc.
What's working for you with ads these days?
#ads #leadgeneration #facebookads
Today's FB/IG/Whatsapp outage is a reminder that we shouldn't rely on one platform for #allthethings.
Are you growing your email list so you can still communicate with your clients?
Do you have ads running on Youtube, Pinterest etc?
#socialmedia #ads #emailmarketing
