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Sangram Vajre
WSJ best selling Author of MOVE - Co-founder at @GTM Partners @Terminus @Peak Community
Sangram Vajre is the co-founder and CEO of GTM Partners, a data-driven go-to-market analyst firm.13 He is a prominent figure in the B2B marketing industry, known for his expertise in go-to-market strategies and account-based marketing.
Vajre has an extensive background in marketing, having previously run marketing at Pardot and co-founded Terminus, the first account-based marketing platform.13 He is also a prolific author, having written three books on go-to-market strategies, including "MOVE: The 4-Question Go-To-Market Framework," which became a Wall Street Journal bestseller.23
As a thought leader in the industry, Vajre is a frequent speaker at marketing events and has founded the Peak Community, an exclusive group for CMOs and emerging CMOs.1 His current focus at GTM Partners involves helping businesses develop effective go-to-market strategies, with a particular emphasis on aligning market, operations, velocity, and expansion through the MOVE framework.2
Vajre's career highlights include:
- Co-founding and scaling Terminus to $100M
- Serving as CMO at Pardot (later acquired by Salesforce for $2.7B)
- Authoring three books on go-to-market strategies
- Developing the GTM Operating System
- Hosting the FlipMyFunnel platform since 2015
With over a decade of experience in B2B marketing, Sangram Vajre has established himself as a respected voice in go-to-market strategy and continues to influence the industry through his work at GTM Partners.3


