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Sanjay Shenoy
Looking For A High-Paying SEO Job? I Can Help.
Professional Background
Sanjay Shenoy is a dynamic and impactful leader in the field of Search Engine Optimization (SEO), currently serving as a Partner at Boring Marketing, a rapidly growing SEO agency renowned for its innovative approaches and measurable results. As the creator of the SEO Career Kickstarter (SCK) program, launched in March 2020, Sanjay has empowered over 1,000 individuals to successfully navigate their way into high-paying SEO roles across reputable companies such as Flipkart, Unacademy, Capgemini, Epsilon, CNBC, and Mphasis. Sanjay's journey into the world of SEO is a testament to the life-changing potential of this digital marketing discipline.
His foray into SEO began at the tender age of 19, when he discovered the vast opportunities available in the online freelancing space. Despite not having prior knowledge of SEO, Sanjay’s curiosity and ambition fueled his initial attempts to secure freelance SEO projects. He cleverly devised a strategy by posting a project to understand the competitive landscape, reviewing proposals from seasoned professionals. With persistence, he crafted his own proposal, which paid off, leading him to win his first project and earn $400 through his SEO efforts.
Recognizing the vast potential for growth in this rapidly evolving industry, he established an agency servicing clients in Bangalore and Singapore. However, the entrepreneurial journey has its challenges, and over time, Sanjay recognized the need for deeper knowledge not only in SEO but also in business management. This realization led him to explore opportunities with startups where he honed his skills further.
At Thrillophilia, a travel and experience discovery platform, he experienced firsthand the scalability of SEO and content, driving the monthly visitor count from 500K to an impressive 1.3 million before departing. His tenure at Explara allowed him to leverage SEO strategies that catapulted website traffic to 100,000 visitors per month within just six months. His expertise has substantively impacted numerous brands, including Mercedes Benz India, Nikon Lenswear, Yourstory, Scripbox, and HDFC, enabling them to harness the transformative power of SEO for their digital presence.
Education and Achievements
Sanjay Shenoy's educational background is robust and aligns with his professional pursuits in marketing and digital communications. He earned his Master of Business Administration (MBA) in Marketing from the esteemed James Cook University in Singapore. Prior to that, Sanjay completed his Bachelor of Commerce (B.Com) degree at Sri Bhagawan Mahaveer Jain College, laying a strong foundation for his understanding of business dynamics and marketing principles.
Through his various roles, he has demonstrated significant leadership capabilities, starting as the Digital Engagement Specialist at RightPitch Digital Pvt. Ltd., progressing to Founding roles in companies like Clickmeister Digital Media Pvt Ltd, and ultimately assuming senior roles such as Head of Marketing at Explara and Head of Digital at Quiklo. At Boring Marketing, as a Partner, he continues to lead projects that help businesses optimize their online presence, driving success through data-driven strategies and innovative marketing techniques.
In addition to his professional endeavors, Sanjay is an active contributor to the SEO community. He frequently shares insights through his blog and newsletter, both hosted on his personal website, https://sanjayshenoy.com. His commitment to educating others reflects his belief in the transformative nature of SEO and the importance of sharing knowledge in this ever-changing industry.
Achievements
- Creator of the SEO Career Kickstarter (SCK) program that has successfully launched over 1,000 individuals into SEO careers.
- Spearheaded digital marketing initiatives at Thrillophilia, resulting in a growth in web traffic from 500K to 1.3 million monthly visitors.
- Boosted Explara's visitor traffic to 100,000 per month within six months leveraging effective SEO strategies.
- Collaborated with high-profile brands like Mercedes Benz India and Nikon Lenswear to enhance their SEO approaches.
- Educator and thought leader in the digital marketing space, actively sharing insights through a dedicated blog and newsletter.
Sanjay’s commitment to personal growth and continuous learning is a driving force behind his endeavors. His innovative approaches and successful track record have positioned him as a respected figure in the SEO industry, motivating many to embark on their own journeys in digital marketing.
Highlights
I was on vacation, miles away from the office, when it hit me.
Not through deep introspection or a breakthrough meeting but from observing my team in action while I was gone. High agency—the ability to take initiative and solve problems independently—was shining brightly.
Our head of content was drowning in work. She didn’t wait for my return to seek guidance. Instead, she delegated project management to a colleague and set pace to deliver great content. Then there was the junior team that recognized their gaps in technical SEO. They didn’t wait to be told what to do. They enrolled in a training program and informed me of their decision, and I was thrilled to reimburse their expenses without them asking for it. Our project manager saw inefficiencies in our project management tool and took it upon herself to implement a comprehensive reset. She informed me post-facto, to keep me in the loop.
Better processes. Better knowledge. Better tools.
And without my PERMISSION!
It all comes from our "one-three-one" framework: present one problem, propose three solutions, and identify the best one. And even if your manager does not appreciate high agency, you will still make an impression as this allows us you to make progress without stepping on someone's toes. ALSO.. Building high agency is like developing a muscle. It starts with small, manageable tasks and gradually progresses to more complex challenges. It is “one-three-one” again and again! From improving existing processes to identifying and solving unseen problems, it is also a journey of BECOMING more and more capable.
In contrast to this: I have also seen a cultural hesitation around high agency in many workplaces. Employees fear repercussions for taking initiative without explicit permission. “Will I step on someone's toes?” is the question.
Well, at least for me, the secret to more vacations is working with high-agency people. If you are one of them, DM me :-)
Most (?) SEO content is pure junk because SEO warriors often worship the algorithm more than they care about their customers. Agree?
You know, those listicles and keyword-stuffed articles that seem to flood your feed. Many would call it what it is: drivel. These pieces are crafted to trick algorithms, not to help people.
That brings to the SIMPLEST thing to remember all the time. Algorithms don’t buy stuff. People do. That’s a huge distinction. When you create content to rank higher on Google, you’re missing the point. The goal should be to turn visitors into customers. And that only comes from authenticity and expertise.
Let’s consider keyword research. It’s often seen as a way to quantify demand. But guess what? Keywords are just queries from real people. They signal specific needs or problems. So, your content should aim to solve those problems, not just lure in search engines.
Sure, the junk content CAN bring in traffic numbers and even rankings. But the value to your business is a BIG ZERO if it doesn’t convert. Imagine bragging about a million visitors but zero conversions. That’s like being the richest person in a poor village. It’s better to have a smaller, targeted audience that actually finds value in your content and converts.
In fact, this obsession with traffic has led to a flood of low-quality content. Listicles, clickbait, and keyword-stuffed nonsense offer little value.
It erodes trust between creators and audiences. Readers catch on quickly and move on, often for good.
That is why I believe you must COACH yourself whenever you wear your work clothes. Three things you MUST say to yourself: • Behind every search query is a person with a problem. As content creators, our job is to solve these problems, not manipulate algorithms. • There is NO split between SEO content and valuable content. True SEO success doesn’t come from sacrificing quality but integrating it with optimization. Always focus on delivering value to the user first. Optimization comes second. • Modern algorithms prioritize user satisfaction, relevance, and authority. Doing the right thing will bring benefits.
We are all paid to be customer-centric. When we instead worship algorithms, we fail our customers and their customers.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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