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Sanya Bajaj
CEO & Founder at Column Inches - PRmoment 30 under 30 2021
Professional Background
Sanya Bajaj is a rising entrepreneur and expert in public relations and communications, known for her innovative approach in strategizing PR plans for emerging startups, consumer technology brands, lifestyle companies, and educational institutions. With a passion for storytelling and brand building, Sanya has cultivated a long-standing career in the PR industry, where she has successfully managed various high-profile client portfolios, driving impactful communication strategies that resonate with target audiences. Her entrepreneurial spirit led her to establish her own company, Column Inches, where she continues to make waves in the world of public relations by embracing new challenges and pushing the boundaries of traditional communication practices.
Sanya’s role in the industry encompasses not only the creation of effective communication strategies but also ensuring that her clients’ narratives align with their core values and business objectives. She thrives on collaborating with emerging brands, helping them establish themselves in competitive markets through strategic insights and creative PR campaigns. Her prior experience as an Account Manager at Media Mantra and her internship at The PRactice have equipped her with diverse skills and knowledge that complement her current pursuits in her own venture.
Education and Achievements
Sanya Bajaj's educational journey has played a critical role in shaping her career in communications. She began her academic pursuits at Lancers Convent, where she studied Business/Commerce, laying a solid foundation for her understanding of the global business landscape. She then advanced her knowledge and expertise in public relations and event management through a Post Graduate Diploma in Management (PGDM) at INLEAD.
To further bolster her credentials, Sanya earned a Bachelor of Arts (Honors) in English from Delhi University, where she honed her skills in communication and creative writing. Additionally, she completed a short-term course in Public Relations and Event Management at the Delhi School of Communication, enhancing her practical skills and industry readiness. This combination of education has provided Sanya with a well-rounded understanding of both the theoretical and practical aspects of public relations, enabling her to devise successful strategies for her clients.
Achievements
Sanya's career is marked by several notable achievements that reflect her dedication and expertise in the field of public relations. As the founder of Column Inches, she has crafted a unique identity for her agency, focusing on customized PR solutions that cater specifically to the needs of her clients. She has successfully implemented numerous campaigns that have gained recognition and have provided measurable results for startups and established brands alike.
During her time as an Account Manager at Media Mantra, she was instrumental in executing campaigns that not only increased brand visibility but also generated valuable media coverage, strengthening her clients’ positions in the marketplace. Furthermore, her project management skills, attention to detail, and ability to adapt to rapidly changing trends in the communications landscape set her apart as a forward-thinking professional.
Overall, Sanya Bajaj's background as a budding entrepreneur in public relations showcases her commitment to driving success for her clients through innovative communication strategies and her strong academic foundation in business and English. As she continues to grow her brand and expand her expertise, Sanya is poised to make lasting contributions to the industry, inspiring a new generation of communicators to embrace the art of storytelling in business.
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