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Sapna Menon
Senior Director at Viacom18 Media Private Limited । Strategic Sourcing। Marketing and Media Buying।General Spends
Professional Background
Sapna Menon is a seasoned supply chain professional with a remarkable career spanning over 16 years in the dynamic sectors of Telecom and Media. Known for her exceptional skills in procurement and media buying, Sapna has consistently demonstrated her ability to manage high-stakes projects and drive substantial media investments.
Commencing her professional journey with a prestigious telephone company, Reliance Communications Ltd, Sapna's foundational experiences highlighted her expertise in commercial closures. During her tenure of over 5 years at Reliance, she was instrumental in key projects such as Voice Recognition technology and the procurement of CDMA network equipment. Her contributions during these formative years established her as a formidable player in the telecommunications landscape.
In pursuit of broader challenges and opportunities, Sapna made a significant career move to Idea Cellular Limited, where she thrived for over 7.5 years. Here, she focused on commercial closures for Value Added Services (VAS) and media buying for marketing campaigns. Sapna adeptly managed media budgets upwards of INR 350 Crores, enhancing the brand's visibility through a well-orchestrated mix of Above The Line (ATL), Below The Line (BTL), Digital, Out of Home (OOH), and sponsorship opportunities. Her innovative approach to media strategies not only maximized the impact of campaigns but also solidified her reputation in the industry.
After 13 years in the telecom sector, Sapna ventured into the media broadcasting arena by joining Viacom18 Media Pvt Ltd, one of India's leading media companies. In her current role as Senior Director, she leads a dedicated team handling procurement for marketing services across a portfolio of 12 prominent brands. With an impressive annual media buying of around INR 300 Crores, her leadership has been crucial in navigating the challenges of fast-paced media campaigns that require swift turnarounds across various formats, including ATL, BTL, Digital, and OOH. Her adept handling of campaigns has reaffirmed her position as an influence in media procurement.
Education and Achievements
Sapna Menon holds a Bachelor of Engineering (BE) degree in Electronics from Mumbai University, laying the groundwork for her analytical and strategic thinking skills. Her educational background is further enhanced by a series of specialized studies, including a Diploma in Media Planning and Buying, Workshops on Contract Drafting, and an Internship focused on SEM and Social Media.
These educational experiences reflect her commitment to continuous learning and professional development, enabling her to stay ahead in the rapidly evolving media and telecommunications sectors.
In addition to her impressive professional and educational credentials, Sapna attributes her success to the unwavering support of her family. Balancing a fulfilling professional life with the joys of motherhood is a priority for her, further shaping her perspective on work-life integration.
Personal Interests
Outside of her commitments as a supply chain leader, Sapna enjoys spending quality time with her family, nurturing her passion for travel, music, and painting. This multifaceted approach to life not only enriches her personal well-being but also adds depth to her professional persona, allowing her to draw inspiration from diverse experiences and perspectives.
In conclusion, Sapna Menon exemplifies a successful career marked by strategic acumen and bold decision-making. Her extensive experience across notable organizations and her ability to adapt to diverse roles within the telecom and media industries serve as an inspiration to many aspiring professionals. With a bright career ahead, she continues to embrace new challenges while cherishing the important moments in her personal life.
