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Sara Ahmed Holman

Chief Commercial Officer at Bobbie | Mother | Target Vendor of the Year

Sara Ahmed Holman is the Chief Commercial Officer (CCO) at Bobbie, an infant formula company that launched in 2021.12 She joined Bobbie full-time in 2021 after initially serving as an advisor since 2019.2 In her role as CCO, Sara leads revenue, innovation, and new channels/growth.1

Sara has a diverse background in law, venture capital, and startup operations. She attended UCLA's School of Law and began her legal career at Bryan Cave, where she co-founded the firm's Food & Beverage Team.1 She later worked in venture capital at Innovation Endeavors, focusing on food, agriculture, and life sciences.13

At Bobbie, Sara has been instrumental in several key initiatives:

  1. Overseeing the company's retail expansion, including partnerships with Target and Whole Foods.24
  2. Leading social impact campaigns, such as normalizing "combo feeding" and advocating for increased paid time off for new parents.2
  3. Helping to acquire Nature's One in 2023, including its manufacturing facility, to address supply chain issues.2

Sara is also a mother of two daughters, Salma and Sarina, who have been fed Bobbie formula.2 Her personal experiences as a parent have influenced her work at Bobbie, where she focuses on addressing real issues faced by parents and promoting awareness and compassion in the company's approach.2

Highlights

Jan 1 · groceryshop.com
Groceryshop 2024: Sara Ahmed Holman - Bobbie
Formulating a Better World for New Parents - Concept Carmel
Formulating a Better World for New Parents - Concept Carmel
Nov 4 · theorg.com
Sara Ahmed Holman - Chief Commercial Officer (cco) at Bobbie
Sara Ahmed Holman - Chief Commercial Officer (cco) at Bobbie
Jul 16 · modernretail.co
Inside Bobbie's growth strategy as it launches on Amazon

Related Questions

What inspired Sara Ahmed Holman to transition from law to a career in commercial operations?
How has Sara Ahmed Holman's background in law influenced her approach to commercial strategy?
What are some of the key innovations Sara Ahmed Holman has introduced at Bobbie?
How does Sara Ahmed Holman balance her role as CCO with her personal life as a mother?
What challenges has Sara Ahmed Holman faced in her career, and how did she overcome them?
Sara Ahmed Holman
Sara Ahmed Holman, photo 1
Sara Ahmed Holman, photo 2
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Location

San Francisco, California, United States