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Sara Brooks

Co-Founder of Goldilocks | Advisor to Disruptive Consumer Brands | Founder of Covet PR | Former Chief Brand Officer | Investor

Sara Brooks is the Co-Founder of Goldilocks, a brand and commercial strategy consultancy, and an advisor to disruptive consumer companies with a focus on founder-led businesses seeking change.

With a career spanning various roles in the consumer packaged goods (CPG) industry, Sara has worked with over 200 CPG brands at different stages of growth, from pre-revenue startups to post-IPO corporations.

She founded Covet PR in 2014, which evolved into a prominent player in the CPG industry and was eventually acquired by Power Digital, a renowned performance marketing firm in 2020.

Sara Brooks holds a degree in BA Communications, English, and Spanish from the University of San Diego, underlining her diverse educational background.

Passionate about fostering relationships, inspiring ideas, and empowering individuals, Sara values people and their potential to drive meaningful change.

In addition to her role at Goldilocks, Sara has been associated with various organizations such as Scent Lab, The Angel Group, Flaus, Omsom, everbowl, Explorer Cold Brew, Women On Boards Project, True Food Kitchen, Petfolk, Magic Spoon, Power Digital Marketing, MentorPass, COYOTAS, GRIN, Inveterate Inc, Lookback, Angels Foster Family Network, Vizer Inc., Naturally San Diego, and Power Digital Marketing in different capacities like advisor, investor, board member, and executive committee member.

Highlights

Mar 8 · linkedin

Consider This The Official Goldilocks Coming Out Party

Heather MacNeil Cox and I have had the time of our lives building Goldilocks. We’ve worked with incredible brands — some you know and love today but, even more so, the ones you’ll become obsessed with tomorrow. And we are growing! We’re thrilled to announce that we’ve hired the indomitable Rachel (Pollard) Moore to join us as Partner at Goldilocks.

Who is Goldilocks? We are brand strategists with one mission: to increase enterprise value by creating an undeniable consumer obsession with your brand. Want that in human language? We help CPG leaders turn challenges into opportunities to unlock growth. Here are some examples of when you need to get your strategy just right:

  • You have a great product concept but no brand or go-to-market strategy
  • Competition is fierce and you need to reconnect with consumers to ignite velocities
  • You’ve crushed in natural and need to win in conventional
  • You’ve dominated DTC and you’re ready to tackle retail

We have over 50 years of combined experience as CPG agency founders and operators. We approach your business with an owner-first mentality, a high bullshit meter, a strong filter for practical application, and an unrivaled network.

It has taken us over a year to get our website up and running, so do us a solid and check it out! And on that note, a big shout out to the amazing women who helped bring our Goldilocks design and website to life: Elle De Freitas + Wonderkind Co, Mallory Ulaszek + Week of the Website, and Gabrielle de Coster - we love you!

https://lnkd.in/d4zN3N5N

Sara Brooks
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Location

San Diego, California, United States