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Sara Flores

Director, Creative Content & Associate Producer at Macy's Branded Entertainment

Sara Eve Flores is a seasoned Creative Producer and Director currently working as a Senior Manager, Creative Director at Macy's.1 She has a background in creative development and live event production.1 Her LinkedIn username is saraeveflores.3

Flores's career at Macy's includes several roles1:

  • Senior Manager, Creative Director at Macy's (March 2020 – Present): She leads creative development and production of major initiatives, such as the Macy’s Thanksgiving Day Parade and Fourth of July Fireworks.1 In this role, she focuses on innovation to engage audiences and enhance Macy's offerings.1 Her accomplishments include catalyzing record viewership and securing significant new business through innovative client pitches.1
  • Director, Creative Content at Macy's Branded Entertainment (October 2018 – March 2020): She led the rebranding strategy for Macy's Branded Entertainment, which resulted in the group being renamed Macy's Studios.1 She also established the first in-house documentation strategy for Macy’s intellectual property.1
  • Creative Production Manager at Macy's Branded Entertainment (April 2013 – October 2018): She managed the production of Macy’s Herald Square Holiday entertainment, including the annual window unveilings and puppet theater.1 She also reimagined Macy’s Parade Performance Group and Special Character programs.1
  • Creative Production Coordinator at Macy's Branded Entertainment (June 2010 – April 2013): She established Macy’s broadcast research and drove unique marketing initiatives to increase store traffic and brand engagement.1

Before joining Macy's, Sara Eve Flores held positions at Big Thought1:

  • Senior Community Site Manager (May 2009 – November 2009)
  • Youth Development Coordinator (March 2007 – May 2009)

Flores holds a BA in Communication Arts - Theater from Austin College.2

Related Questions

What are some of the most innovative projects Sara Eve Flores has led at Macy's?
How did Sara Eve Flores contribute to the rebranding of Macy's Studios?
What challenges has Sara Eve Flores faced in her role at Macy's Branded Entertainment?
Can you share examples of Sara Eve Flores' work in live event production?
How has Sara Eve Flores' role evolved since she started at Macy's?
Sara Flores
Sara Flores, photo 1
Sara Flores, photo 2
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Location

New York, New York