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Sara Goulder

Marketing Executive - Product Marketing and Strategist Expert - Brand Management - Growth Propeller

Sara Goulder is a highly accomplished marketing executive with over 15 years of experience in the technology sector.13 She is currently the Founder of Finesse Force, a fractional CMO (Chief Marketing Officer) business she launched in 2023 to assist early-stage SaaS startups in building their marketing organizations.3

Sara's expertise spans various areas, including:

  • Marketing leadership and strategy
  • Go-to-market planning
  • Messaging and positioning
  • Building high-performance marketing teams
  • Budget management and goal setting
  • Data-driven decision making and KPI tracking3

Throughout her career, Sara has worked with organizations ranging from startups to Fortune 500 companies, driving growth in sectors such as AI, Legaltech, Fintech, Edtech, Healthcare, and Entertainment.3 She has a proven track record of successfully scaling companies, having driven growth from $0-$30M and $50-$100M ARR.1

Prior to founding Finesse Force, Sara held leadership positions at several companies, including:

  • VP of Marketing at Lingo Live2
  • Marketing roles at Sixup, Bill.com, Evisort, Oracle, and Cisco2

Sara is an alumna of the University of Michigan, where she earned a B.S. in Biomechanics, and Georgetown University, where she obtained her MBA.23 She is currently based in San Francisco, CA.13

Related Questions

What are some of Sara Goulder's most notable achievements in her marketing career?
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Sara Goulder
Sara Goulder, photo 1
Sara Goulder, photo 2
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Location

San Francisco Bay Area