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Sara Huddleston
Director of Performance Marketing at Pulumi
Sara Huddleston is the Director of Performance Marketing at Pulumi, a company specializing in Infrastructure as Code (IaC) solutions. With a strong background in digital marketing, she has experience in managing social media campaigns and content marketing strategies. Her role focuses on enhancing the effectiveness of marketing initiatives to drive engagement and growth for the company.
In her professional journey, Sara has worked with various organizations, including ExxonMobil, where she gained extensive experience in both corporate and startup environments. She is known for her methodical approach and dedication to improving marketing performance through data-driven strategies.
Sara is also actively involved in discussions about developer experience (DevEx), emphasizing its importance for organizational success. She has contributed to blogs and events that highlight how enhancing DevEx can lead to better productivity and employee engagement within tech teams.123456
Highlights
It’s hard to believe it’s been over four years since I first met the two founders of GFC. Recently, I learned they "sold" the company and are now enjoying financial freedom—though I wouldn’t be surprised if they start something new soon.
Being their founding marketer was one of the most rewarding experiences. I helped build their marketing and sales foundation from just a waitlist landing page to two websites (a B2B and a B2C), the growth funnel and operational processes, and built team and supported others. I also defined a three-year roadmap that would expire in Q2 of 2024 (so it just did!)
I watched the company grow from just a few people (I was their second hire) to a team of over 100. 🚀 I saw rising stars within the company and was glad to see them recognized. The product evolved quickly, and by the time I left in 2022, the processes were running smoothly, and the team was well-prepared for the future, even though some market shares were expected.
If asked what contributed to their success, I’d say it was the company culture. From the start, they were invested in it, especially the co-founder and COO, which was a big reason I joined. Culture guided every decision, from hiring to operations. It’s easy to lose focus on culture during rapid growth, but they stayed true to it and built a great team, which made all the difference. That, by itself, is also a rare accomplishment. 💜
Looking back, I can’t help but feel a bit nostalgic.
Be Kind During Downtime. You may have noticed the news about the IT outages worldwide. Many people are having a bad day today. Instead of adding fuel to the fire, let's spread #HugOps. Everyone makes mistakes. Remember the last time you felt the pressure or stress of a mistake? How did it feel? Be kind.
Check out 👉 What is HugOps and why it is important? by Rees Pozzi: https://lnkd.in/gjGAGvWM
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