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Sara Isaksson

Chef Marketing Tech på Svenska Spel

Sara Isaksson is the Chef Marketing Tech (Head of Marketing Tech) at Svenska Spel, a Swedish gaming company.12 In this role, she is responsible for creating a personalized customer experience across multiple channels and operationalizing customer data and insights to increase relevance.2

Isaksson leads Svenska Spel's significant investment in MarTech (Marketing Technology), which is a company-wide initiative.1 She oversees the use of advanced technologies, including Adobe Experience Cloud products and custom-developed systems, to enhance marketing processes and create unique, personalized digital customer experiences.1

Under her leadership, Svenska Spel has implemented an event-driven architecture, allowing the company to quickly adapt to customer interactions and improve communication.1 Isaksson's team focuses on building a 360-degree view of the customer, which is then shared with their MarTech systems to enable rapid and flexible improvements in customer communication.1

Isaksson is considered one of Sweden's leading experts in the field of MarTech, often speaking at industry events and sharing insights on creating world-class customer experiences through technology.2

Highlights

Jun 16 · resume.se
Resumé arrangerar heldag om martech – här är programpunkterna
Resumé arrangerar heldag om martech – här är programpunkterna
Med MarTech skapar drömfabriken en kundupplevelse i världsklass
Jan 1 · ng.se
Sara Isaksson - Nöjesguiden

Related Questions

Vad är Sara Isakssons bakgrund innan hon började arbeta på Svenska Spel?
Hur har Sara Isakssons roll på Svenska Spel utvecklats över tid?
Vilka är de största utmaningarna Sara Isaksson möter i sin roll som Chef Marketing Tech?
Hur har Svenska Spels satsning på MarTech påverkat deras kundupplevelse?
Vilka teknologier och verktyg använder Sara Isaksson och hennes team på Svenska Spel?
Sara Isaksson
Sara Isaksson, photo 1
Sara Isaksson, photo 2
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Location

Visby, Gotland County, Sweden